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Clarus Agency Does a 'U'- Turn Embracing App Development

February 07, 2011

Smartphones are becoming 'smarter' and so powerful that in the foreseeable future, they may gradually even start replacing desktops and laptops. Smartphone apps are beginning to drive companies and enterprises over a wide spectrum of industry and the day is not far off when the world of apps becomes the dominant factor.

Clarus Agency, which for over a decade has been developing Web-based learning platforms and software applications, has decided to change gears and focus solely on apps instead of traditional website development.

Company officials justifying “pulling the plug” on typical interactive work in favor of more robust and impactful Web and mobile app development, cited growing market interest for online and mobile experiences that work more like apps than Web pages as the primary reason.

Co-founder of the company, Jess Walker said, “As far as we know, we’re the first agency in the country who’s made this decision to cut and run.” He also added that B2B customers were thirsty for more dynamic content to drive sales marketing and training.

In addition, even the company's consumer projects such as mobile banking continued to develop more and more complex apps that gave people more power on their smartphones and notebooks.

“An App Agency” is how Clarus Agency has begun defining itself, as its approach towards all interactive projects has taken a complete 'U' turn to pivot around an “App Mindset.” The company claims experience with key technology platforms including the iPhone, Android as well as most Web environments. The company has top clients that range from technology giants to sports entertainment leaders. 

Chris Rebstock, Clarus co-founder, clarified that although it is focusing on apps for the mobile, the company will also be delivering apps that are Web-based as it increases the functionality of companies and consumers beyond information and simple interactions.

Mini Swamy is a contributing editor for unified communications. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee

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