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Enterprises in North America Adopting Unified Communications in a Big Way

November 08, 2010

Infonetics Research, a market research firm, announced the release of excerpts from its survey report titled “Unified Communication Product Features and Vendor Leadership: North American Enterprise Survey.”

According to Infonetics sources, this survey will form part of the research firm’s Continuous Research Service (CRS) series of analyst notes and surveys on the enterprise VoIP and unified communications market.

In a press release Matthias Machowinski, directing analyst for enterprise voice and data at Infonetics Research said, “In our most recent survey of companies that use multi-modal communications, a stunning 96 percent plan to eventually integrate the various modes into a single unified user experience.”

“Despite the confusion sowed by vendors who have abused the term ‘unified communications,’ unifying disparate modes of communication has strong appeal because it ultimately simplifies the lives of users and increases their productivity,” noted Machowinski.

Infonetics analysts revealed that among North American medium and large enterprises who were interviewed Cisco stood apart as the leading IP telephony provider and Microsoft came out as a leading e-mail and IM provider with Google following close behind. Also the most important reasons enumerated for deploying unified communications solutions were to improve productivity, reduce operational costs and executive demand.

Although UC is delivered widely on desktop computers presently, changes are being made where smaller and portable devices like laptops, tablets and smartphones are being increasingly favored for the same.

Analysts from Infonetics said that for its UC Product Features and Vendor Leadership survey, published in October 2010, purchase decision-makers at 106 U.S. and Canadian companies were interviewed. The survey included at least 100 employees who utilize multiple types of communication, including IP telephony/VoIP, e-mail and instant messaging or IM.

The medium and large enterprises were questioned about their UC technology deployment models, expenditures, service provider selection criteria, reasons for and against UC deployments. They also gave answers regarding vendors and service providers and which vendors they consider to be leaders in the UC market.

Infonetics Research is an international market research and consulting firm that serves the communications industry. The research firm defines and tracks emerging and established technologies across the globe besides helping clients plan, strategize and compete efficiently.

Shamila Janakiraman is a contributing editor for unified communications. To read more of Shamila’s articles, please visit her columnist page.

Edited by Tammy Wolf

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