Unified Communications Featured Article

Be Razzle Dazzled Not Bamboozled: Facebook Business Advertising

October 20, 2010

With an unimagined 500 million members and a more routinely visited website than Google, Facebook promises more than friend requests, but also acts as a marketing tool for businesses looking to access the millions of eyes, wants, needs, and wallets, logging on a daily basis.

Facebook is first and foremost a social networking site to connect and reconnect with friends and families, and the shocking news of possible repeated privacy breaches turns not only the stomachs of many users, but Congressmen as well. Businesses have a legitimate place on Facebook, without paying for user details. Marketing can be done the true and honest way: razzle dazzle them with an eye-catching Facebook page.

Simply follow these steps:

Set up a Facebook Page for your business, providing a forum for sharing information and engaging customers – establishing a community. Visit the 'Create a Page' page, the layout will be simple to follow. Remember, give the page a custom name and URL and check the box at the bottom declaring that you are authorized to create a page on behalf of the business.

If you are already logged into Facebook, the page you create will be associated automatically with your Facebook profile. If you're not logged in, you will either have to log in to your account or create the page under a limited business account by supplying an e-mail address and password (navigation and management are harder using this option).

Make sure to read Facebook’s “Terms of Use” when exploring all options, to help in making the correct choice and to prevent any serious violations.

Customize your page with the standard Wall and Info tabs, or use Facebook Markup Language (FBML) to acquire that personal touch. Visit Static FBML page and click Add to my Page at the upper left of the screen. Static FBML will then be listed under Applications.

Users and perhaps now, customers, will be impressed by what your business has to offer, as well as your Facebook skills.

Jaclyn Allard is a unified communications copy editor. She most recently worked on the production team at Juran Institute, a quality consulting firm producing its own training and marketing materials. Previously, she interned at Curbstone Press, a nonprofit publishing press in Willimantic, CT, and fulfilled the role of Editor-in-Chief for the literature and arts journal published by the University of Connecticut. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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