Unified Communications Featured Article

Skycore Launches Enhanced Online Self-Service Cellyspace.com 2.0 Platform

September 20, 2010

Skycore, a dealer in application-to-peer multimedia messaging services, has stated that its enhanced, online, self-service Cellyspace.com 2.0 platform has been launched to help brands, retailers and mobile marketers upload, integrate and deliver engaging video content to consumers along with scannable 1D/2D barcodes and other rich media content.

According to the company, the platform includes tools for multimedia composition, transcoding, delivery and storage as well as campaign management, analytics and promotional tools (web links, WAP links, keywords and 2D barcodes). Marketers can send one-off multimedia messages or schedule SMS/MMS alerts to subscribers. Applications include movie trailers sent with discount tickets; video previews of performers sent with concession coupons or VIP access; action sports videos sent with the venue's ticket or brand's shopping coupon; and comedic videos sent with mobile receipts and 'Come Back' coupon.

The company will provide online tools for the integration of mobile multi-media. The platform makes use of Storage MMBox store users’ mobile content, marketing messages, mobile ticket and coupon templates in a single unified interface. It is also capable of configuring how end users may request the content, preview or send the items directly to a mobile device.

2D barcodes tools are used to generate 2D barcodes to promote users’ offers and users are allowed people to scan 2D barcodes and be directed to users’ content, offer, subscription or marketing message. They can also embed 2D barcodes dynamically into each message for use with ticketing, couponing, rewards, gift cards, and more. MMS & SMS composers are used to compose rich media slideshows for mobile using audio, video, images, and text using the MMS Composer tool. The MMS presentation is saved and is adapted for each mobile phone during delivery so the experience is as close as possible to what was created on the MMS Composer.

Rich Eicher, CEO of Skycore has commented that for several years now their platform has enabled video messaging and barcode messaging just not together in the same message. By integrating such content, marketers can now simultaneously engage consumers with videos and drive sales with coupons, typically in 1D or 2D barcode formats for validation and tracking purposes. What makes platform special is their proprietary transcoding engine, device database and ability to deliver content as MMS or, for some handsets, as binary SMS. They have put their technology within reach for businesses large and small anywhere in the world.

Nathesh is a contributing editor for unified communications. To read more of Nathesh's articles, please visit his columnist page.

Edited by Juliana Kenny

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