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June 12, 2008

ESPRE to Offer an Integrated Voice and Video Technology to Baidu

By Rajani Baburajan, TMCnet Contributing Editor

ESPRE Solutions, a Texas-based video media solutions company, announced today that it’s been selected as a solution provider to Baidu.com (News - Alert), a Chinese language search engine, to launch an “instant messaging application with real-time video chat.”

The new solution is the result of an integration of ESPRE (News - Alert) LSVX Codec with Global IP Solution’s Video Engine technology, according to the companies.
ESPRE had licensed its LSVX codec to GIPS in 2006 as part of company’s strategy to gain global recognition, company officials say.
“We licensed our codec to GIPS because they had a great reputation in the VoIP world with a who’s who customer list that wanted to migrate from a voice only company to one that offered both voice and video in an integrated platform,” said Pete Ianace, chief executive officer of ESPRE.
GIPS’ Video Engines enable real-time video interaction over packed networks, company officials say.
According to Ianace, the association with GIPS enabled the company to deploy an integrated voice and video technology with a market leader. The integration of the two technologies has yielded immediate results, officials say.
“The license is limited to live video chat and doesn’t allow GIPS to offer the full array of our ESPRE Live platform. Our goal was to use their global technical credibility and user base to get broad deployment of our core technology, which would help address one of the biggest obstacles facing a small company attempting to be successful convincing a crowded market there might be a better alternative to the traditional approach. GIPS have integrated our codec into their Video Engine and have started to win major accounts. This is the strongest possible endorsement of both of our technology and our strategy to get global acceptance of it,” Ianace said.
Baidu officials say the company has deployed LSVX-based solution over the H.264 video compression standards popular in Asia. Having a huge consumer base, Baidu, “the Google (News - Alert) of China,” expands GIPS’ market reach in Asia. GIPS had already made the entry into Asian market in March 2008 by offering its Voice Engine Multimedia technology to PIVOTEC, an information and communications technology (ICT) service provider in Korea.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.
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