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Blackberry Mobility Featured Article

July 27, 2010

ootoWeb Announces the Latest Innovation in Mobile Meetings Management

By Deepika Mala, TMCnet Contributor

ootoWeb, an emerging leader in meetings management technology has announced that the users of iPhone (News - Alert) and Android, can now easily access event registration sites created on ootoWeb.

The attendees, with this new feature, the latest innovation in mobile meetings management, will now be allowed to view event details, make relevant selections and complete registration and payment from their smartphones.

“The use of mobile technology may be slow in the meetings world, but elsewhere the mobile revolution continues unabated,” Charles Yang, co-founder, ootoWeb, said. “We anticipate that in the coming months and years there will be a lot of development in mobile meeting technology and ootoWeb will lead the charge.”

The recent data released by the Pew (News - Alert) Research Center shows that, smartphones are becoming increasingly popular among American consumers. 34 percent use their smartphones to receive or send emails, while 38 percent use them to access the Internet. ootoWeb, to help meeting planners and event organizers capitalize on this growing trend, continues to usher in next-generation mobile meetings management solutions.

The solutions have been designed by ootoWeb to help meeting professionals exceed expectations and prove their value, despite increased industry pressures.

ootoWeb is the first company to launch a robust, fully-featured mobile solution for meeting planners, event organizers and attendees. The event registration websites of the company are simple to setup, and replicate precisely on the iPhone and Android (News - Alert) smartphone.

The effectiveness and efficiency of meeting planners and event organizers are improved by ootoWeb’s mobile meetings management applications. They are also able to maximize their reach, generate higher attendance and enhance the registration process for potential attendees, with the help of ootoWeb.

“It's great to have easy mobile access to see where we're at with our Lucene Revolution (News - Alert) conference,” Michael Bohlig, director, Enterprise Marketing at Lucid Imagination, said. “We have been impressed with how fast we could set up ootoWeb with our look and feel and start registration. The website renders perfectly on mobile devices making it convenient for our audience to register using their cell phones. And we can get instant updates and reports on attendee registration at a cost significantly lower than other options."

ootoWeb, in addition to registration site setup and mobile event registration, also facilitates payment processing, attendee management, and comprehensive reporting.

In related news, ootoWeb has launched “Mobile Meetings Management” app to help meeting planners to efficiently manage the huge responsibilities of their jobs by leveraging the power of mobile technology.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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