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Blackberry Mobility Featured Article

July 12, 2010

iPhone App for Mobile Conferencing Launched by Powwownow

By Calvin Azuri, TMCnet Contributor

In today's world, phone and Web conferencing have become two of the most-used business services each day, hence many business users have moved to free conferencing in order to save money, but often this is at the expense of professionalism and quality service. With Powwownow, businesses will be able to save on conferencing costs and still receive a professional service, excellent customer support and value-added features like free recording, desktop sharing and even the ability to choose their own hold music. Additionally, by using Powwownow's new iPhone (News - Alert) application, mobile workers will be able to join scheduled conference calls with the simple touch of a button, no need to toggle back and forth from a calendar invitation or email to get a number and access code then moving back to the keypad to enter it.

In a release, Andrew Pearce the Chief Executive Officer of Powwownow said, "Based on customer feedback, we know there's huge demand for a conference call app that allows you to join conferences at the touch of one button. We're not just about audio conferencing; we're about helping our customers be more successful. We don't believe consumers should sacrifice quality for cost. Free doesn't mean cheap!"
The Powwownow iPhone App can carry out many more functions than any other mobile conferencing app available in the market, like creating and editing conference calls. A user will be able to set up new conference calls and invite participants from their contact lists through automatic email invitations.
Secondly the application enables easy connection to conference calls, for example users can join scheduled conference calls with the simple touch of a button or even join calls manually easily even if they have not received an invitation through the Scheduler App. Powwownow also automatically connects mobile users with the best local dial-in number, hence avoiding international calling issues and unexpected high costs.
The application also enables the users to manage and update their account details instantly and add additional conference accounts as and when required.
Powwownow was established in the year 2004 and is based in Richmond Surrey London. The company has an employee strength of 43 people operating in 15 countries including the US and major European markets.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

Edited by Erin Harrison

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