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Blackberry Mobility Featured Article

July 06, 2010

U.K. Mobile Users Collectively Pay �800 on Wrong Plans

By Gary Kim, Contributing Editor

In total, U.K. mobile users spend £800 million more than they actually need to, every year, because they are on the wrong mobile phone plans, according to research Top10.com.

Switching to a contract that better matches their monthly phone usage could save people £62 per year on average, Top10.com says. 
Also, some 42 percent of people report they find mobile phone tariffs "confusing," and 46 percent are worried they are getting overcharged because they are on the wrong tariff.
Over half (55 percent) of mobile phone users on monthly contracts said that they never use up all of their minutes, in effect paying more than they need to given their level of usage. That might not be such a mistake, though, as many users prefer to use plans that provide a cushion against overage charges. Under such conditions, not using the full allotment of minutes or data is part of the strategy. 
For example, 1.3 million people (eight percent of people on monthly contracts) have to top up their bills every month, typically by £10 a time, because they use more minutes than their tariffs allow. Londoners were most likely to top up their bills, with 11 percent of users regularly exceeding their free minutes.

Gary Kim (News - Alert) is a contributing editor for TMCnet. To read more of Gary's articles, please visit his columnist page.

Edited by Juliana Kenny

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