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Blackberry Mobility Featured Article

June 16, 2010

AT&T Unveils Pantech Ease, its First Quick Messaging Phone

By Nathesh, TMCnet Contributor

AT&T (News - Alert), a communications holding company, has stated that they have unveiled their first quick messaging phone Pantech Ease designed for users whose top priority is ease-of-use.

AT&T has claimed that they have been committed to serve the customers with latest technology in the most convenient form by introducing the original Pantech Breeze in 2008, the Pantech Breeze II in May 2010 and now Ease. 
Senior vice president of Devices at AT&T Mobility and Consumer Markets, Jeff Bradley has commented that the new Ease highlights their commitment to meet the needs of all AT&T customers. Ease is the first phone to be introduced for simplicity seekers and it fulfills AT&T's goal to create a highly functional device for everyone that includes children to grandparents.   
According to the company, Ease is not just a basic phone; the handset can also be switched from easy mode to advanced mode for a more traditional quick messaging user experience with a quick settings change. Ease is compatible with AT&T's High Speed Packet Access 7.2 Mbps technology, a technology that is claimed to have provided a considerable boost to the nation's fastest 3G network when combined with expanded backhaul.
Ease takes into account user experience design principles to ensure an easy-to-use experience such as: Streamlined, Targeted Menu - which minimizes scrolling and highlights the features customers want to access most; Large Font - highly visible large font for easy reading; Easy-to-Use Buttons - well spaced, backlit buttons; Quick Contact - a key that provides easy access to top 3 contacts and voicemail and the 'Say A Command' key allows a user to make a call, start a text or open an application with their voice; Camera - a 2-megapixel camera with 7x zoom; Specialized Tools - Ease has a number of specialized apps which allows users to track their steps and see up to a seven-day history with Pedometer.
The new Ease is available for new and existing AT&T customers at this Site and in AT&T stores nationwide from June 20, 2010 for $69.9. The company has stated that customers can pay $119.99 and after mail-in rebate receive $50 AT&T Promotion Card. Two year service agreement and a minimum $20 messaging or combination of messaging and data plans required.
In related news, AT&T and Silver Springs delivered 3G Wireless in the US and AT&T launched  WiFi (News - Alert) Zone in NYC's Time Square.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

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