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June 07, 2010

HP Takes Printing to the Clouds

By Alice Straight, TMCnet Web Editor

HP announced today a new printing solutions which will allow people to print from any e-mail enabled device to any printer on the HP ePrint platform.

HP also announced a full suite of web-empowered e-All-in-One printers for home and business that start at $99. These will be the first printers able to "talk" to the "Google (News - Alert) Cloud" without requiring a local proxy PC or web appliance, which means people will be able to access Google Docs, Photos and Calendar directly from their printers. A selection of new print apps from partners such as Yahoo!, msnbc.com, Facebook, Live Nation, Crayola, Reuters (News - Alert), DocStoc and Picasa Web Albums also will be available.

"We are once again revolutionizing printing to make web-empowered, cloud-enabled printing the new industry standard," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "We know that our customers want an easy way to print their content, anywhere, anytime. We're making that a reality today by giving people the power to print from any web-connected device - smartphones, iPads, netbooks and more - to any printer in our portfolio above $99. The world has changed."

Customers who take advantage of the e-print solution are able tostore documents or files in the cloud and print direct when needed; transform their printers into publishing platforms from which they can customize print apps and schedule timed delivery of content - such as news from msnbc.com and Yahoo! and creative after-school activities from Disney - directly to their home or business printers; andmanage and customize their full printing experience through the new HP ePrintCenter to enjoy relevant, fun and interesting content that is formatted for efficient printing.

The HP ePrint platform harnesses the cloud to break down the barriers of distance and connectivity and allow people to send the files they want to print from their mobile devices. From a mom and son printing drawings from an iPad, to an executive on a train sending a presentation from a Palm Pre or Blackberry smartphone to print and pick up at a FedEx Office store, HP ePrint allows people to print anytime, anywhere.

Every HP ePrint printer will have a unique simple email address that allows the sender to deliver a print the same way they would send an email message. Customers also can send documents to print through an HP ePrint mobile app on their smartphone device to a home, office or public print location such as a hotel or FedEx Office store. Customers will be able to send Microsoft (News - Alert) Office documents, Adobe PDFs and JPEG image files, among others.

All of HP's new products, solutions and features will be on display June 7-10 at Internet Week New York headquarters at the Metropolitan Pavilion.

HP executives will speak at the Federated Media Conversational Marketing Summit June 7-8 at the Hudson Theater and Millennium Broadway Hotel:

Tariq Hassan, vice president, Worldwide Marketing and Communications, Imaging and Printing Group, will speak on the "Marketing to Businesses in Real Time" panel. June 7 at 12:05 p.m. ET.

Tuan Tran, vice president and general manager, Inkjet Consumer Solutions, will present a case study on marketing opportunities made possible through web-empowered printing. June 8 at 11:50 a.m. ET.

HP also will support the Mashable Media Summit on June 8, will power the blogger lounge and have its newest web-connected printing lineup available at The TimesCenter.


Alice Straight is a TMCnet editor. To read more of her articles, please visit her columnist page.

Edited by Alice Straight

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