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Blackberry Mobility Featured Article

June 03, 2010

Google Mobile Search to Include ITunes Apps, Android Marketplace

By David Sims, TMCnet Contributing Editor

Google (News - Alert) announced a new feature on its official Mobile Blog this week: Now its mobile search results will encompass online application stores, including iTunes and the Android (News - Alert) Marketplace, according to The Register (News - Alert).

As industry observer Sam Oliver describes it, "applications show up at the top of search results on Google's mobile site. Selecting an application launches the App Store and takes users to that software's specific listing. The creator of the software, as well as user reviews, are listed alongside the link."

Software engineers Milena Nikolic and Paul Hadfield told Oliver that the idea is to "help users quickly download an application as they search for mobile app information."

The Register characterized the move as Google slipping between iTunes and the customer: "Google is treading very carefully with this new service, only showing app store results if terms like 'download' or 'app' are used in the search, but the search results do show the price, rating and number of reviews the application has received. That should enable users to make a purchasing decision without recourse to iTunes or the Android Marketplace, which is nice for Google."

Industry observer Stephen Northcott wrote that in Steve Jobs' interview at D8, "he expressly said that Apple had no plans to replace Google on the iPhone (News - Alert) as the main search option, and that Apple had no plans to get into the search engine business. So it seems that there is still some love between the two tech giants."

Mobile app search results are currently available for both the iPhone and Android handsets in the U.S., Oliver reported, adding that "other devices and new countries are planned for the future, Google said.

Nice to see everybody playing nice and getting along. But swim carefully, Google.


David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Alice Straight

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