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Blackberry Mobility Featured Article

May 17, 2010

BroadWorks Mobility Suite Helps to Power New Verizon Business Service

By Carolyn J Dawson, TMCnet Contributor

BroadSoft (News - Alert), a global provider of VoIP applications to the telecommunications industry, recently announced that Verizon (News - Alert) Business has extended its use of BroadSoft's BroadWorks Mobility Suite. This new Mobility Suite helps Verizon to power its new Global Fixed Mobile Convergence (News - Alert) (Global FMC) service which brings improved and simplified calling features to mobile devices.

The Global FMC service enables the businesses to economically improve the efficiency of their employees by enabling them to be reachable through a phone number for both their mobile and fixed phone. This helps businesses to deliver better-quality customer service and enhanced control over their corporate communications policies and expenses. Employees take advantage from a single phone number and desktop phone features to manage all of their communication devices and services.

Verizon's Global FMC does not require a huge capital investment. This new service enables the mobile phones to include the functionalities of the stationary office desk phones. This feature provides access to communication messaging and familiar office phone features. Also, the employees are able to switch from a mobile phone to a desktop phone while engaged in a conversation, without forwarding the call.

In addition, the BroadWorks Mobility Suite from BroadSoft offers a variety of sophisticated communications and multimedia applications which include Hosted Unified Communications (News - Alert), Hosted Video Communications, Mobile PBX, Business Trunking, and broadband services. These are fully integrated into a single VoIP application platform. Verizon's Global FMC business customers are able to make and receive calls on their mobile and desktop phones by using just one phone number irrespective of their mobile network operators.

"Verizon's Global FMC is one of the most innovative FMC services to be offered to the market to date, enabling businesses that use Verizon's Global FMC to gain a competitive advantage in the ways they service their customers," said Mike Tessler, CEO of BroadSoft. "This service offering should permit companies to experience employee efficiency and productivity gains because of the improved connectivity and management of their communications services, a natural and seamless result of enhanced IP communications evolving from the fixed line to the mobile device."

Very shortly, the Verizon Business (News - Alert) customers will be able to enjoy Verizon Global FMC service in nine European countries including Belgium, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden and the United Kingdom.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page .

Edited by Marisa Torrieri

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