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Blackberry Mobility Featured Article

April 23, 2010

ViVOtech's Software Platform and Devices to Support Taggo's Service

By Nathesh, TMCnet Contributor

ViVOtech, the end-to-end enabler of next-generation mobile payments, loyalty and marketing solutions, has stated that their Taggo membership card aggregator and storefront service will now be supported by their coupon, and prepaid software platform and ViVOpay 8000 series consumer payment devices.

Customers can add many different types of card programs to their Taggo account, for memberships, loyalty, prepaid top-ups, gyms, golf, condo access and many more. Customers can enroll into programs easily with Taggo's SMS and web storefront which removes the need for membership forms. Taggo is marketed to retailers and other organizations through Value Added Resellers (VARs) and now through the newly forged partnership Taggo VARs can now use ViVOtech products to create new mobile marketing services for retailers.

The ViVOpay 8000 product series features built-in intelligent mLoyalty client software, enabling merchants to offer exciting new mobile marketing and loyalty programs to their customers using contactless or magstripe cards, RF enabled ViVOtag loyalty stickers attached to mobile phones, key fobs, or NFC enabled mobile phones. By delivering personalized coupons and offers to their customers' existing mobile phone, merchants can drive more traffic to their stores and create up-sell opportunities while customers are in store. The requirement for customer-facing devices that include the contactless NFC feature will grow dramatically over time, driven by a highly mobile consumer base.

ViVOplatform provides the software server solutions to support gift, prepaid, loyalty, coupon and promotion applications on an integrated platform that can be hosted in-store or as a service for multi-merchant configurations with customized programs for each merchant.

The ViVOplatform combined with Taggo's one-step enrollment and membership storefront service can be used to make a comprehensive solution for companies that are looking to create easier means to offer mobile marketing services to retailers and other organizations.

Mohammad Khan, ViVOtech's president and founder has said that the mobile revolution is gaining momentum and retailers need to be equipped with solutions that will allow them to deliver personalized and real time services to their customers. Taggo and ViVOtech together help remove the barriers to entry for retailers to adopt mobile loyalty, marketing, and payment programs.

Aneace Haddad, founder and CEO of Taggo has said that retailers need a wide selection of loyalty, prepaid and mobile marketing solutions to choose from. Their partnership with ViVOtech makes it easier for CRM, POS, loyalty and prepaid solution providers to quickly add contactless enabled mobile services to their offering.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Patrick Barnard

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