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Blackberry Mobility Featured Article

November 03, 2009

Openwave Optimizes Network Traffic for Bouygues Telecom

By Anuradha Shukla, TMCnet Contributor

Bouygues Telecom, a French mobile operator that is part of the Bouygues Group, will use Openwave’s traffic management solution to manage and optimize its network traffic.

In a release, Thibaut Keraval, in charge of the mobile services solutions in Bouygues Telecom, noted the increase in demand for data and bandwidth-intensive services. But the services have also increased in complexity, and the operator was searching for a solution to dynamically manage their network traffic and provide them with a greater element of control and tuning.

Bouygues Telecom expects Openwave’s traffic management solution will help them optimize the smartphone traffic on their network. Keraval said their partner will help them to offer their subscribers more personalized service plans with flexible pricing.

The operator selected Openwave’s traffic management solution for its ability to monitor and dynamically control a variety of IP (TCP- and UDP (News - Alert)-based) data flows within the Bouygues mobile network.

By leveraging Openwave’s monitoring features, Bouygues Telecom will be able to gain better insights into network usage patterns as well as define and anticipate new subscriber behaviors. Bouygues Telecom will also use Openwave’s traffic management solution to offer a range of tiered subscriber plans that reflect actual usage.

In the release, John Giere (News - Alert), senior vice president, products and marketing, Openwave agree with Keraval, and noted the rapid growth of data consumption on mobile networks. Operators need an intelligent way to manage the influx of traffic and their company can help them do so.

“Openwave’s in-network software solution combines a powerful workflow engine with a flexible policy management system, to enable Bouygues Telecom to manage its network more efficiently,” he said.

According to company officials, Bouygues Telecom can now apply a policy for each subscriber initiated IP session including:

--Access control based on destination IP and port of content or application being request
--Access control based on subscriber plan/level of service
--Source/destination network address translation (NAT)
--Monitoring of predefined time and volume session limits

Because Openwave’s solution allows information to be logged on each IP session, it enables “hot-billing” based on duration and volume consumed. With this capability, Bouygues Telecom will be able to control network resources that bind service tiers to real-time parameters. The solution also provides a framework for even more sophisticated and proactive all IP policy management.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Patrick Barnard

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