Blackberry Mobility Featured Article

Allowing its users to get started with Loopt in just one click when logged into the Facebook mobile app, Loopt (News - Alert) integrated with Facebook’s new single sign-on feature.

Recently, Facebook revamped the mobile log-in process with its single sign-on feature, which will give users access to their favorite sites and apps simultaneously by typing in their Facebook (News - Alert) credentials.

Allowing users to share Loopt check-ins on Facebook, Loopt has already launched its initial integration with Facebook Places; this allowed the suers to see both Facebook and Loopt check-ins on an interactive map, for a clear view of friends gathering nearby. Without the hassle of entering a username or password, the new single sign-on functionality means incorporating Facebook friends into Loopt quicker.

“Our Facebook Places integration has been a hit with our users,” said Sam Altman (News - Alert), CEO and co-founder of Loopt, in a press release. “However, we’ve noticed that users can get ‘log-in fatigue’ when asked to sync up all their services, especially on mobile devices – single sign-on will help remedy that. This is a big moment for mobile. As Facebook continues to bring the social graph to mobile, it’s going to be great for mobile users.”

It will be easier for users to bring friends onto Loopt and enjoy features by removing the barriers that come with logging into multiple services. The same familiar controls and Facebook Platform permissions model remain, but have been condensed into a one-click authorization, the company announced. The features provided include discovering friends nearby, “pinging” friends to see where they are and so on.

Recently, the company added new real rewards to its mobile game Loopt Star from top brands Paul Frank and Element. The new deals and incentives will include store discounts which will be awarded to consumers when they visit specified locations. Loopt Star allows users to play with friends and obtain Achievements or what is called virtual bragging rights in the form of coupons and other rewards for checking into specific locations.