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Blackberry Mobility Featured Article

October 12, 2010

Motorola Introduces New PartnerEmpower Channel Program

By Raju Shanbhag, TMCnet Contributor

As the two-way radio, bar code scanning, RFID and mobile computing technologies and systems markets grow, companies in this field are introducing new technologies to explore the emerging markets. Recently, the Motorola Solutions business of Motorola, Inc., introduced Radio Solutions Track and Mobile Solutions Track of the PartnerEmpower Program.

For users, the PartnerEmpower program simplifies the way they do business with Motorola (News - Alert) and saves their time and manpower.

Allowing channel partners to differentiate their expertise, maximize their profits and be rewarded for their investments in building specialization in Motorola’s key technologies and markets, Motorola’s PartnerEmpower Program is a global, unified framework. With access to the market’s broadest automatic identification data capture and two-way radio portfolio, North American Motorola channel partners will have the opportunity to achieve new levels of revenue by participating in the new Radio Solutions Track and/or Mobile Solutions Track.

“Motorola is continuing the journey launched seven months ago that will enable partners to profitably grow their business by empowering them with a program designed to create differentiation and provide innovative, quality-focused technology solutions that address the mobility and communication needs of our customers,” stated Mike deVente, VP of North America Channels for Motorola Solutions, in a press release.

Providing opportunities for even greater rewards and incentives for commitment and achievement, the Radio Solutions Track is designed to reward channel partners for an increased level of competency in two-way radio solutions. PartnerEmpower helps channel partners succeed through relationships with complementary Motorola channel partners, solutions development support, and simplified processes and systems, claims Motorola.

In June 2010, the company announced that its newly unveiled mobile computing product - the ES400 global Enterprise Digital Assistant -- has the ability to empower mobile workers with information and interaction required to transform operations, increase enterprise profitability and complete their jobs anywhere, anytime. The new EDA will look like a smartphone but will work like a rugged handheld and brings together the most powerful aspects of mobile computing.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Jaclyn Allard

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