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Blackberry Mobility Featured Article

September 21, 2010

MobileIron Introduces its Virtual Smartphone Platform 3.0

By Sujata Garud, TMCnet Contributor

MobileIron, the innovator in multi-OS smartphone management, announced the launch of its Virtual Smartphone Platform 3.0. The new release focuses on partner enablement and delivers a Mobility API for channel partners to integrate MobileIron data and actions with other enterprise systems and build their own applications for mobile device management, security and analytics. MobileIron 3.0 also includes a number of features designed to streamline the workflow and lifecycle management of enterprise smartphones.

In a press release Bob Tinker, CEO of MobileIron, said, “MobileIron 3.0 represents a new phase of enterprise mobility. Our customers and partners can now use our platform to extend their mobile service offerings. Unlike legacy device management companies, we are uniquely positioned to be able to deliver this functionality through our virtual data architecture, which provides visibility into the data, apps, and activities of a smartphone and lends itself naturally to broader applications.”

As mobile devices become widely used computing platforms, enterprises have an ever-expanding need to manage and secure corporate assets on these devices, including the ability to:

Trigger MobileIron device management actions from other enterprise systems

Build mobile security services based on MobileIron's rich set of device, behavior, and app compliance data

Create new analytical tools for understanding the real-time activity and service quality experience of end-users

The Mobility API was also designed to ensure that partners can add additional services they may need in the future, such as telecom expense management, location-based applications, and business intelligence, effectively future-proofing their MobileIron investment.

Recently, MobileIron was in news when it announced a broad set of capabilities to accelerate the adoption of iPhones in the enterprise. According to company officials, MobileIron's new application discovery, zero-touch security, and real-time cost control services leverage the APIs available with iPhone (News - Alert) 4 and iOS 4 to enable IT organizations to secure and manage iOS 4 devices end-to-end while preserving the full user experience of the platform.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Ed Silverstein

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