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September 08, 2010

Comcast Introduces COMCAST4U Innovative SMS Text Messaging Service

By Sujata Garud, TMCnet Contributor

Comcast (News - Alert) has introduced COMCAST4U mobile SMS text service which makes easier for customers to stay connected and manage their services.

COMCAST4U is now available at no additional charge to Comcast customers in Philadelphia and the surrounding suburbs, New Jersey and Northern Delaware. It will be launched on a national level over the course of the next few months, with most customers expected to have access in the near future.

In a press release, Bill Connors, president of Comcast’s East Division, said, “We developed COMCAST4U using feedback we heard from our customers, who want more control of their own accounts and service requests, and who have grown to rely on the ease, convenience and immediacy of sending and receiving text messages to get information, entertainment and alerts. Then we added innovative features and functionality to take it a step further, so our customers can now communicate with us wherever, whenever and however they prefer.”

Features of COMCAST4U are:

COMCAST4U (short code 266278) gives customers instant access to many of the most frequently requested account functions and more, using a simple text message from any mobile handset.

It also allows customers to sign up to receive periodic alert messages about important service-related information.

It even allows users to text a “CALLME” request to have a Comcast customer care representative call them back directly in just a few minutes.

Connors said that “The launch of COMCAST4U is part of a broader commitment to, and investment in, cutting edge technology that allows for two-way, real-time communications with customers whereby we can monitor our network and communicate any changes, and they can reach out to us to get information and updates on their terms. This is just the beginning. We are already developing the next generation of COMCAST4U text messaging applications which will allow customers to do everything from a search programming options to track orders, or get the name, ETA and even a photo of a technician en route to their home – all from any mobile handset.”

Recently, Comcast made news when it launched new features to its on-screen program guide and Digital Video Recorder (DVR) service that will deliver more choice and convenience to the company's XFINITY TV customers in Indiana.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Ed Silverstein

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