Avaya Inc. has been focused on moving its business away from providing direct services, yet wants to ensure that its customers continue to experience high quality service. As a result, the company is promoting
North American Communications Resource Inc. (NACR).
The company contends that customers can ease their transition by turning to Avaya (News - Alert)-certified NACR for the quality and expertise to meet their ongoing project fulfillment needs.
NACR, an Avaya Platinum BusinessPartner and seven-time Avaya BusinessPartner of the Year, is a provider of comprehensive communications solutions that include Voice over IP (VoIP), convergence, mobility, collaboration, Unified Communications (News - Alert) (UC) and contact centers.
The company also provides the complete range of consultative and technical support, including network readiness, design, implementation and testing services. Other services include remote diagnostics and resolution, on-site maintenance, refurbishment and repairs.
"Customers looking for a new services provider have the right to verify that a potential provider has the proper certifications and credentials, simply by asking them to provide the necessary documentation," according to Tom Roles, CEO and founder of NACR, in a Tuesday statement.
"NACR wants customers to know that we are Avaya's most certified and credentialed BP worldwide and ready to meet their every service need with the quality, expertise, and personal attention they want and expect."
Due to its partner designation, NACR works closely with Avaya and other strategic partners to integrate the latest hardware, software and applications into solutions for diverse markets including enterprise, small and mid-size business, education and healthcare.
The NACR services portfolio offers a highly trained, certified team of engineers and technicians with a customer-centric approach and a commitment to ongoing support.
"In addition to our certified and award-winning Avaya BusinessPartner status, NACR has a history of success in the communications technology industry," said Roles.
"That means customers can be sure we will be here and are committed to serving their needs for the long term."
NACR started business in 1993 with only five employees and the company today has more than 450 employees and a national presence, with 55 locations serving customers across the country.
Avaya has a strong reputation in the global industry and making the change away from direct services can have a negative impact on the client base. To ensure that clients still receive the service to which they have become accustomed, the company is directing them to NACR.
This recommendation from Avaya is sure to help NACR’s position in the market, although this company had to demonstrate the value it brings to the client to earn BusinessPartner status in the first place. An easy transition and quality experience will be essential for the client base to be satisfied and remain with NACR.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.
Edited by Jessica Kostek