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Unified Communications Featured Article

August 23, 2010

Smart Communications Launches Flat-Rated Mobile Push E-mail Service

By Carolyn J Dawson, TMCnet Contributor

Smart Communications recently introduced a flat-rated mobile push e-mail service in the Philippines. This e-mail service is designed mainly for the consumer market and suits well with all handsets.

"Being able to provide push e-mail to any of our 45.3 million customers was a compelling prospect for Smart,” said Danilo Mojica, the head of Smart's Wireless Consumer Division. “In the same way that Smart's innovative, but affordable offerings made the use of voice and SMS ubiquitous in the Philippines, we would like to turn email into another universally available service on a mobile phone from which the everyday Filipino may benefit. With the launch of GoMail, we've turned that prospect into a reality.”

Synchronica's (News - Alert) Mobile Gateway was the ideal choice to power GoMail, giving our subscribers a user-friendly way of sending and receiving e-mail on any kind of handset."

All Smart subscribers are able to access GoMail. It is based on an excellent Mobile Gateway (News - Alert) product of Synchronica. By leveraging the built-in e-mail and synchronization that is found in a broad range of handsets besides e-mail to MMS and email to SMS for basic handsets, Mobile Gateway offers 100 percent device compatibility. Competitors in Philippines employ client-based solutions that are ideal for a limited range of handsets. This drastically lessens the number of markets they can address.

"We're really pleased that Smart chose our award-winning Mobile Gateway to bring its innovative GoMail push email service to market,” said Carsten Brinkschulte (News - Alert), CEO of Synchronica. “Synchronica's Mobile Gateway has been designed for markets like the Philippines where operators are increasingly introducing addictive data services to the mass market as a means of increasing average revenue per user (ARPU) levels and combating churn."

The subscribers of Smart can register for the service by sending the word Mail and their handset model as a text to 7077. Customers can use the service by paying a small amount of $4.45 every month or just $0.45 every day. Smart has conducted a major print and radio advertising campaign to support uptake of the service.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Marisa Torrieri

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