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May 17, 2010

Multiplied Media Signs Reseller Agreement with PT BIMA

By Jai C.S., TMCnet Contributor

Multiplied Media Corporation, a company that develops and operates mobile applications, has signed an agreement with PT BIMA of Indonesia to resell the company’s email to SMS product, MyInBoxNow, to mobile network operators in Indonesia.

MyInBoxNow is a technology and service developed originally by UnoMobi Inc., a mobile software developer. PT BIMA has signed an agreement to acquire this service and is anticipating the launch of MyInBoxNow in 2010.

“We are pleased to be working with PT BIMA to bring MyInBoxNow to the Indonesian market,” Andrew Osis, chief executive officer at Multiplied Media said.

“PT BIMA offers valuable insight and relationships within the mobile network operator ecosystem and we are confident of their abilities to successfully introduce the MyInBoxNow application to this market,” Osis added.

The service enables its users to get not only their emails pushed to their mobile device in real-time, but any Office, PDF, picture, audio or video attachment as well. The only requirement for this is that the users should possess a phone that is capable of sending or receiving text messages.

PT BIMA officials believe this service as an experience that matches to owning a “smartphone” in order to get email and attachments on a mobile device.

This service allows users to read, compose, reply and forward email messages using their own SMS-capable mobile phones.

Key features of the service include: Clientless email to SMS solution for basic mobile phones, full email functionality including compose, read, reply, forward, delete, etc., access to account management commands including stop, resume, list, filter, block, etc., support for up to five POP3, IMAP4 or Webmail mailboxes per device.

As per the terms of this reseller agreement, Multiplied will provide the hosted technology to PT BIMA for resale to mobile network operators in Indonesia under a sliding scale revenue share agreement, based upon the number of messages per month.

“The cell phone market in Indonesia will greatly benefit from a service such as MyInBoxNow,” R. Dedy Darojatun, president and director of PT BIMA said.

“High costs are often associated with full email functionality such as message compose and reply, and receipt, viewing and sending of attachments due to the cost of the smartphone as well as data costs. The smartphone-like capabilities that MyInBoxNow will provide to basic mobile handsets will revolutionize the way Indonesians communicate by providing these features without incurring the large costs or the need for a smartphone and data plan,” Darojatun added.

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Erin Harrison

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