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May 12, 2010

StayinFront CRM 12 Promises Enhanced Features To Offer Increased CRM Efficiency

By Raja Singh Chaudhary, TMCnet Contributor

StayinFront, Inc., a provider of Customer Relationship Management and decision support solutions, has announced the new version of its solution StayinFront CRM version 12 - which is equipped with enhanced features that increase CRM efficiency for sales reps and managers both in the office and in the field.

Ken Arbadji, vice president of North American Sales at StayinFront said version 12 helps field reps increase sales success while giving managers a much better view of the sales team's activities and progress.

In addition, Arbadji said that with CRM 12, users can have a rich source of customer data available to them at any time, and also have an intuitive system enabling them to gain meaningful insights that can be used for planning future sales strategies.

In combination with Microsoft (News - Alert) Outlook, the solution also allows users to engage with the CRM system while performing day-to-day tasks, such as reviewing incoming e-mail with greater user efficiency.

The new version also includes comprehensive support for configuring Key Performance Indicators or ‘KPIs’, an important management tool that helps the users in having full tracking and history available system-wide so that they can analyze the trends in a quick manner.

StayinFront CRM 12 also displays KPIs using colorful graphic visualizations, showing measurements including sales and revenue goals, service and satisfaction.

According to Michael Hart, executive vice president of Research and Development at StayinFront, StayinFront CRM 12 is the first CRM system to incorporate a KPI engine and a user can define KPIs and action trends and results as well as decide how and where KPIs are displayed.

Hart noted that within the solution, KPIs can be incorporated into virtually any report or view in the system, giving everyone in the organization a clear picture of what's important.

Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Stefania Viscusi

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