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February 25, 2010

Campaigner Adds New Features and Capabilities to its Email Marketing Service

By Jyothi Shanbhag, TMCnet Contributor

Email marketing service provider Campaigner has announced the release of its latest version of its Email marketing service, which includes new features and capabilities that further provide businesses with an easy and cost-effective way to build customer relationships, engage with prospects and increase sales.

According to the company, the latest release is aimed to help small businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM, and the utilization of campaign metrics and reports to increase results.

The new email marketing service will enable small businesses to run their own email marketing campaigns without the need to hire costly outside marketing professionals. The new customer-driven product features allows even easier creation of new email campaigns and sign-up forms that help small businesses build their opt-in mailing lists and also helps in importing contacts directly from Microsoft Excel.

In a release, Steve Adams (News - Alert), vice president of marketing for Protus, the provider of Campaigner, said that small business owners often start a business because they’re good at something or have a passion for it and when they try to market that business, though, they may find the tools that are available assume a level of experience or expertise they don’t have.

He said Protus has designed the new Campaigner after asking customers how they could make it easier for them to create effective sales-generating and loyalty-building campaigns.

Campaigner’s Email marketing service is currently available for 30-day free trial. Small businesses can subscribe to the service for just $10 per month.

The company is also offering a free template that includes putting the business colors, logo, fonts and contact information in place. Along with that users can also contact company’s customer service group available 24x7 to answer questions and provide technical support.

Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Patrick Barnard

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