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Unified Communications Featured Article

February 23, 2010

ListMarketer Software Relaunches Website to Make Email Marketing Software Information Easier to Evaluate

By Calvin Azuri, TMCnet Contributor

ListMarketer Software has relaunched its website to make email marketing software information and options easier to evaluate. Bulk email marketing clients will now be able to find useful information on email marketing software and solutions for bulk email marketing with the help of the new resource. ListMarketer Software provides advanced web-based email marketing software and fully hosted turn-key solutions for email list management and email delivery.

The relaunch of ListMarketer Software’s website reflects its new corporate image and innovative direction. The same was also displayed at industry tradeshows such as Ad:Tech New York and Affiliate Summit West. In a release, Jeff Johns, art director of ListMarketer Software, said it is the recent upgrades in ListMarketer’s software and the upcoming launch of new products such as SmartSender email marketing software that made it imperative to update its corporate image and relaunch the website to better reflect its current position as a leader in the industry. Johns added that both current and potential bulk email marketing clients have responded well to the newly relaunched website and are happy to have an excellent resource available for learning more about ListMarketer Software’s current and future email marketing software products and services.

ListMarketer Software is planning to release other innovative products along with the SmartSender email marketing software option in 2010. The SmartSender solution takes a new approach in sending email marketing. The SmartSender software reacts to ISP response data in real-time to provide a cutting edge solution to the delivery and email marketing needs of customers. The intuitive interface of SmartSender allows users to navigate the ListMarketer email marketing software to easily set up campaigns, import data and review reports. According to Tim White, CTO of ListMarketer Software, as a number of cutting-edge email marketing software developments and products are being released this year. This led ListMarketer to come out with a corresponding new corporate image and website.

ListMarketer offers marketers, ad agencies and publishers reliable, high-speed outbound email management and delivery at competitive rates. ListMarketer gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly-targeted, optimized, and measurable email campaigns to their audiences. ListMarketer provides both hosting and co-location solutions.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Patrick Barnard

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