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December 08, 2009

txtNation Offers Voice Short Codes in the U.K. Market

By Anshu Shrivastava, TMCnet Contributor

txtNation, a provider of global premium rate billing services, has announced a new offer of Voice Short Codes, or “VSC,” in the U.K. market.

Compatible with SMS Short Codes, the new short codes are available across all U.K. mobile operators. Company officials said that the compatibility with SMS Short Codes ensures that Voice Short Codes are an “ideal complement” to existing SMS or Premium Rate services.
Providing a marketing vehicle, the solution allows users to combine voice and data components for any campaign or application. This means that the same five-digit short code number can therefore be used for both voice calls and SMS messaging, company officials said.
What’s more, the revenue generated from the charge to customers for Voice ShortCode services is shared by txtNation, the network operators and their clients. Customers pay for these premium rate calls in the normal way, either on their mobile phone bill or out of their pre-paid credit.
Unlike other types of customer engagement and billing solutions, VSC end users only have to call a five-digit number, which is much more memorable than a standard phone number or premium rate number, txtNation officials said.
Michael Whelan, director at txtNation predicted that in 2010, shows like the X-Factor, Deal or No Deal and other high grossing interactive TV shows will be using VSC’s for enhanced user participation.
“If you look at the issues with premium rate numbers and how difficult they are to advertise when compared to Voice Short Codes, this alone will result in better acceptance,” he added.
txtNation said that it plans to continue working closely with many of the prominent consumer brands to build and evolve such Premium Rate SMS and Audio text solutions that enable enhanced services.
In April, the company released billing widgets that target social networking, gaming and blog type Web sites.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Kelly McGuire

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