Unified Communications Featured Article

One of the recent reports from ABI Research “Mobile Messaging Services: SMS, MMS, Mobile Email, and Mobile IM,” underscores Comverse’s (News - Alert) strength in worldwide messaging market and indicates that the company has the largest global market share for providing Multimedia Messaging Centers, or “MMSC,” to global telecom carriers.

 

ABI Research (News - Alert) is a market intelligence company specializing in global connectivity and emerging technology.

 

With over 25 years of experience in the industry, Comverse a software and systems company has been enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications.

 

The research report also highlights Comverse as one of the two leading companies among SMS text messaging, or “SMSC,” providers.

 

Dror Bin, president of Global Sales at Comverse, said that independent validation of the company’s leadership position in multimedia messaging is further evidence that its innovative MMS solutions are recognized within the telecom industry for superior performance and are replacing legacy MMSC installations around the world.

 

”These research findings indicate that operators upgrading their MMS systems to unleash the value of their network prefer a field-proven, future-ready solution that enhances the messaging offering and flexibly caters to operator-specific needs,” Bin added.

Mentioning about the growth for mobile messaging, ABI’s researcher said that it will deliver more than $147 billion in revenues to mobile operators, and traffic will grow just under 10 percent annually for the next five years.

 

“Key reasons driving carriers to replace legacy MMS solutions include growth in the use of MMS messages and its potential appeal as a cost-effective channel for advertisers,” Jonathan Collins, principal analyst at ABI Research, said.

 

Comverse is a subsidiary of Comverse Technology (News - Alert), Inc. Besides its leadership positions in the MMS and SMS areas, Comverse is also ranked among the top providers of other mobile messaging services. For many years, Comverse has well stabilized its position in the global voicemail market and the company has enabled more commercial visual voicemail deployments worldwide.

 

Comverse MMS and SMS are part of the Comverse Messaging HUB, a comprehensive platform addressing current and future messaging needs with a rich set of services, such as smart personalization services, Web converged messaging inbox, sponsored messaging capabilities and enhanced messaging solutions. It is said to enable service providers to maximize their business performance and augment their position in the market.

 

“A major player in the mobile messaging space, Comverse provides messaging solutions across SMS, MMS, instant messaging, voicemail and unified messaging through fixed and mobile networks,” Collins said. “There are few regions of the world where Comverse is not substantially represented within the infrastructure of mobile operators.”