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Unified Communications Featured Article

September 29, 2010

Blue Sky Selects PowerMTA for Enhanced Email Deliverability

By Sujata Garud, TMCnet Contributor

Port25 Solutions, Inc., an email delivery gateway software leader, announced that Blue Sky Factory, a 2008 magazine, top 5000 fastest-growing companies, and one of the largest US email service providers, adopted its PowerMTA solution.

In a press release, Blue Sky CEO, Greg Cangialosi, said, “Our clients depend on us to send thousands of emails every day. So it's essential that our gateway provider can manage large volumes of email seamlessly. Port25 consistently delivers, allowing us to focus on our application and customer support.”

Blue Sky Factory selected PowerMTA as it was impressed by the VirtualMTA technology used in the solution. VirtualMTAs enable senders and e-mail service providers to dedicate IPs to individual clients, critical for reputation monitoring and better inbox placement rates. The key to the VirtualMTA feature is that the receiving gateway sees the delivering VirtualMTA instance as the specific source of the message. Therefore, as long as the specific IP address of the VirtualMTA is not compromised (blacklisted), the message likely will reach its intended destination. Further, as long as DNS records are in sync with each VirtualMTA configuration, messages will also pass reverse DNS lookups and other email authentication checks. PowerMTA also enables email service providers to easily load-balance traffic across a multi-IP pool (highly desirable for large-volume senders) to increase delivery efficiency.

Purchasing decisions in today's market are usually based on rigorous due diligence. Prior to selecting PowerMTA, Blue Sky Factory studied other leading MTA brands, but ultimately determined PowerMTA™ to be the best fit for its business. According to Ken Pfieffer, Blue Sky Factory's Senior Director of Technology, “PowerMTA's simple setup, configuration, and performance assure us we are offering our clients best-of-breed services and solutions. Also, Port25's support team is extremely responsive and always willing to help.”

Few months ago, Port25 Solution was in TMC (News - Alert) news when Mass Transmit, a rapidly emerging and B2B-focused Internet marketing agency, had selected Port25's PowerMTA software to manage the growing digital messaging infrastructure of its Email Transmit SaaS (News - Alert) offering.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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