|[October 10, 2017]
Sales and Marketing Technology Leaders TechTarget and DiscoverOrg Announce Partnership to Accelerate Account-Based Marketing Success
Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase
intent data and services and DiscoverOrg, the leading sales and
marketing intelligence provider, today announced the integration of
DiscoverOrg's trusted account contact data into the TechTarget Priority
Engine™ platform. The solution will combine, in a unified data feed,
TechTarget's insights into account purchase intent and named Active
Prospect activity with DiscoverOrg's deep reach into accounts' extended
buying teams and contact databases. Priority Engine with DiscoverOrg
contact data will be fully available to customers beginning November 2,
TechTarget delivers direct, real-time access to the most active accounts
and named prospects conducting purchase research across hundreds of
market segments within key geographies, and ranks those accounts based
on likelihood to engage. By adding DiscoverOrg's highly accurate and
comprehensive contacts, the combined solution creates a world-class ABM
solution that combines breadth of reach, purchase power insights and the
ability to pinpoint and influence key prospects in one place.
"It's important we cover all the people who may be interested in our
solution," says Emily Ketchum, senior manager of global marketing
operations at Fuze, a leading global cloud-based unified communications
platform and existing TechTarget Priority Engine customer. "But we don't
want to flood our marketing and sales queues. The TechTarget/DiscoverOrg
integration is a smart way to prioritize relevant contacts and ensure
marketing and sales are reaching out efficiently."
As part of this product integration, TechTarget-only customers will be
able to access up to 10 Recommended Contacts from DiscoverOrg selected
according to title/role relevance and seniority at no additional cost.
TechTarget customers who already subscribe to DiscoverOrg will have
unlimited access to DiscoverOrg's entire database of contacts at the
Engine identifies as being in-market.
"The DiscoverOrg/TechTarget partnership helps me isolate companies
within a buying cycle, pinpoint the active researchers and identify the
relevant members of the extended buying team," said Doug Pullman,
director of global Campaigns and digital marketing at K2, a leading
business process management software provider and existing TechTarget
Priority Engine customer. "The goal is always to get in front of the
right audience efficiently, and Priority Engine with DiscoverOrg is a
good way to go about it."
The combination of these two rich data sources within one comprehensive
platform will help Technology Marketing and Sales teams:
Access 2-3x more contacts per ranked, segment-specific account, all of
which have proven purchase intent.
Expand territory coverage and ability to prioritize contacts by their
engagement and involvement in the purchase - TechTarget Leads,
TechTarget Active Prospects, TechTarget Suspects and DiscoverOrg
Drive increased engagement and yield at a decreased
Empower advanced use cases and multi-tiered nurture streams in leading
marketing automation platforms (MAPs) and CRM systems.
TechTarget CEO Michael Cotoia provided insight into why this partnership
is so important to TechTarget and DiscoverOrg customers: "Our goal is to
help B2B tech providers discover and influence the Target (News - Alert) Buying Team at
accounts in their market segment. Our partnership with DiscoverOrg means
that our sales and marketing customers have the ability to create,
prioritize, influence and convert new pipeline opportunities faster and
more cost-efficiently than ever before."
Henry Schuck, DiscoverOrg CEO added: "Sales and marketing teams need to
be able to execute ABM at scale without jumping between a dozen
different platforms to get a comprehensive view of their target
accounts. This partnership helps DiscoverOrg customers accelerate
pipeline and revenue growth by aligning DiscoverOrg's trusted contacts
and intelligence with TechTarget's active, in-market accounts in
For more information on TechTarget's Priority Engine, visit TechTarget.com/Priority-Engine.
For more information on DiscoverOrg, visit DiscoverOrg.com.
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies' information technology needs. By
understanding these buyers' content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter (News - Alert) @TechTarget.
is the leading global sales and marketing intelligence tool used by
4,000 of the world's fastest growing companies to accelerate growth. The
company itself has been named an Inc. 5000 fastest-growing company seven
times. DiscoverOrg's award-winning solutions provide a stream of
accurate and actionable company, contact, and buying intelligence that
can be used to find, connect with, and sell to target buyers more
effectively - all integrated into the leading CRM, SDR, and Marketing
Automation Tools in the market. DiscoverOrg's team of over 250
researchers refreshes every data point at minimum every 60 days -
ensuring customers reach the right buyers with the right message at the
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks and IT Deal Alert and Priority
Engine are trademarks of TechTarget. All other trademarks are the
property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171010006357/en/
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