TELUS puts a logic probe to your Facebook status with help of Leonard Nimoy
(Canada Newswire Via Acquire Media NewsEdge)
VANCOUVER, March 29 /CNW/ - Ever write a Facebook status you wish you
hadn't? Something that made you LOL at the time, but fizzled the moment
you beamed it out to your entire friends list? Now you can avoid future
Facebook fails with the help of TELUS and of the most logical man in
the universe: Leonard Nimoy.
This Tuesday, March 29th, the future friendly telecom will launch
"WWLNS? (What Would Leonard Nimoy Say?)" - a social media app on its
Facebook page that's sure to engage Trekkies and non-Trekkies alike.
WWLNS invites users to submit their status to Leonard Nimoy for a more
rational perspective and receive an instant video response that they
can then post to their wall. Alternatively, they can choose one of
their friends' highly illogical statuses and post Nimoy's response to
The social media concept was developed out of the Vancouver office of
their ad agency, TAXI. The aim was to create a fun and irreverent way
for people to engage with the TELUS brand.
"We've all written some cringeworthy things on Facebook without really
thinking about them," says TAXI Creative Director Jordan Doucette.
"This app serves as a virtual status advisor. It's like 'Texts From
Last Night' meets 'Magic 8 Ball', but instead of shaking a ball you get
video from Leonard Nimoy. How cool is that?"
The app comes on the heels of a TV spot, also starring Leonard Nimoy,
for the introduction of Facebook on Optik TV in Western Canada. The
mass advertising campaign touts the new feature as 'The Next Frontier
of Social Networking,' making Mr. Nimoy a highly logical choice.
What would Leonard Nimoy say about your status? Beam it up to him and
find out. He's on the edge of his recliner.
WWLNS will be live until May 28th.
If you would like to speak to someone at TAXI about this app, please
call: 604-683-8294 x228
If you would like to speak to someone at TELUS about this app, please
call: AJ Gratton at 416.320.0364.
To try the app, visit: telus.com/logical
Live long and prosper.CREATIVE CREDITS
PRODUCT OR SERVICE: FACEBOOK APP
CREATIVE DIRECTOR: Jordan Doucette
WRITER: Will Seccombe
ART DIRECTOR: Mike Greer
ACCOUNT DIRECTOR: Stephanie Santiago
ACCOUNT MANAGERS: Diane MurphyAbout TELUS:
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.8 billion of annual revenue and 12.3 million
customer connections including 7 million wireless subscribers, 3.7
million wireline network access lines and 1.2 million Internet
subscribers and more than 300,000 TELUS TV customers. Led since 2000 by
President and CEO, Darren Entwistle, TELUS provides a wide range of
communications products and services including data, Internet protocol
(IP), voice, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team
members and retirees will, by year-end 2011, have contributed $245
million to charitable and not-for-profit organizations and volunteered
4.1 million hours of service to local communities since 2000. Ten TELUS
Community Boards across Canada lead TELUS' local philanthropic
initiatives. TELUS was honoured to be named the most outstanding
philanthropic corporation globally for 2010 by the Association of
Fundraising Professionals, becoming the first Canadian company to
receive this prestigious international recognition.
For more information about TELUS, please visit telus.com. To learn more about TELUS' commitment to the community, please visit TELUS.com/csr.About TAXI:
TAXI Canada Inc. (www.taxi.ca), TAXI Inc. (www.taxi-nyc.com) and TAXI Europe BV (www.taxi-eu.com) are companies with core expertise in Strategic Planning, Advertising,
Design, Interactive, Relationship Marketing and Content. Founded in
Montreal (1992), the agency's offices include Toronto and TAXI 2 (1992,
2006), New York (2004), Calgary (2005), Vancouver (2007) and Amsterdam
(2009). TAXI was named Canadian Agency of the Year by Marketing
Magazine in 2001 and 2005, and Strategy Magazine's Agency of the Year
award in 2002, 2003, 2004, 2005 and 2008. TAXI New York in 2007 and
2008 won the O'Toole Award for Creative Excellence from the American
Association of Advertising Agencies. Client assignments in Canada
include TELUS Consumer Solutions, Pfizer's VIAGRA, Burger King,
Heineken, Canadian Tire, Reitmans Group, Bombardier and Dairy Farmers
of Canada. On the US roster are: New York Life, Blue Shield of
California, Rail Europe Group, Metro International, and New Holland
Agriculture. TAXI Europe clients include KPN Royal Dutch Telecom
International, Heineken, TNT Post, BNP Paribas, ING, and the Hi and
Telfort telecommunications brands.
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