Unified Communications Industry News

TMCNet:  TELUS puts a logic probe to your Facebook status with help of Leonard Nimoy

[March 29, 2011]

TELUS puts a logic probe to your Facebook status with help of Leonard Nimoy

(Canada Newswire Via Acquire Media NewsEdge) VANCOUVER, March 29 /CNW/ - Ever write a Facebook status you wish you hadn't? Something that made you LOL at the time, but fizzled the moment you beamed it out to your entire friends list? Now you can avoid future Facebook fails with the help of TELUS and of the most logical man in the universe: Leonard Nimoy.

This Tuesday, March 29th, the future friendly telecom will launch "WWLNS? (What Would Leonard Nimoy Say?)" - a social media app on its Facebook page that's sure to engage Trekkies and non-Trekkies alike.

WWLNS invites users to submit their status to Leonard Nimoy for a more rational perspective and receive an instant video response that they can then post to their wall. Alternatively, they can choose one of their friends' highly illogical statuses and post Nimoy's response to their walls.

The social media concept was developed out of the Vancouver office of their ad agency, TAXI. The aim was to create a fun and irreverent way for people to engage with the TELUS brand.

"We've all written some cringeworthy things on Facebook without really thinking about them," says TAXI Creative Director Jordan Doucette.

"This app serves as a virtual status advisor. It's like 'Texts From Last Night' meets 'Magic 8 Ball', but instead of shaking a ball you get video from Leonard Nimoy. How cool is that?" The app comes on the heels of a TV spot, also starring Leonard Nimoy, for the introduction of Facebook on Optik TV in Western Canada. The mass advertising campaign touts the new feature as 'The Next Frontier of Social Networking,' making Mr. Nimoy a highly logical choice.

What would Leonard Nimoy say about your status? Beam it up to him and find out. He's on the edge of his recliner.

WWLNS will be live until May 28th.

If you would like to speak to someone at TAXI about this app, please call: 604-683-8294 x228 If you would like to speak to someone at TELUS about this app, please call: AJ Gratton at 416.320.0364.

To try the app, visit: telus.com/logical Live long and prosper.CREATIVE CREDITS CLIENT: TELUS PRODUCT OR SERVICE: FACEBOOK APP CREATIVE DIRECTOR: Jordan Doucette WRITER: Will Seccombe ART DIRECTOR: Mike Greer INTERACTIVE PROGRAMMING: ACCOUNT DIRECTOR: Stephanie Santiago ACCOUNT MANAGERS: Diane MurphyAbout TELUS: TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 300,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Ten TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com. To learn more about TELUS' commitment to the community, please visit TELUS.com/csr.About TAXI: TAXI Canada Inc. (www.taxi.ca), TAXI Inc. (www.taxi-nyc.com) and TAXI Europe BV (www.taxi-eu.com) are companies with core expertise in Strategic Planning, Advertising, Design, Interactive, Relationship Marketing and Content. Founded in Montreal (1992), the agency's offices include Toronto and TAXI 2 (1992, 2006), New York (2004), Calgary (2005), Vancouver (2007) and Amsterdam (2009). TAXI was named Canadian Agency of the Year by Marketing Magazine in 2001 and 2005, and Strategy Magazine's Agency of the Year award in 2002, 2003, 2004, 2005 and 2008. TAXI New York in 2007 and 2008 won the O'Toole Award for Creative Excellence from the American Association of Advertising Agencies. Client assignments in Canada include TELUS Consumer Solutions, Pfizer's VIAGRA, Burger King, Heineken, Canadian Tire, Reitmans Group, Bombardier and Dairy Farmers of Canada. On the US roster are: New York Life, Blue Shield of California, Rail Europe Group, Metro International, and New Holland Agriculture. TAXI Europe clients include KPN Royal Dutch Telecom International, Heineken, TNT Post, BNP Paribas, ING, and the Hi and Telfort telecommunications brands.

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