Unified Communications Industry News

TMCNet:  Empirix Introduces UC Assurance Platform

[March 09, 2011]

Empirix Introduces UC Assurance Platform

BEDFORD, Mass. --(Business Wire)--

Empirix (News - Alert) Inc., a market leader of service quality assurance solutions for end-to-end comprehensive customer experience management of mobile broadband and IP-based communications systems, today announced the introduction of its Unified Communications (UC) Assurance Platform, a comprehensive system for testing and monitoring communication networks. The convergence of communication channels, fueled today by the proliferation of smartphones and tablet devices, has resulted in heightened service expectations and dependence on the part of users and unprecedented levels of network complexity for operators. Empirix delivers the industry's first comprehensive UC testing and monitoring solution designed to help service providers and enterprises validate that their communications applications work properly and ensure that consumers and business users have a high-quality experience.

Today's UC solutions feature an evolving mix of voice, video, social media, presence, contact and data applications-all of which can come from different vendors and create interoperability challenges as they are deployed across user desktops and mobile devices. If not managed properly, service providers may be plagued by poor network performance and dissatisfied users. Traditional methods of service validation, which involve packet inspection and testing in silos, are wholly insufficient for today's emerging communications networks.

"When it comes to the performance of complex mobile, unified communications and legacy networks, Empirix is the only company that can help service providers and enterprises get it right and keep it right," said Tim Moynihan (News - Alert), vice president of marketing, Empirix. "UC implementations, driven by demand for voice, video and social media capabilities, are taking place quickly. The result, however, is complicated environments that require comprehensive testing and monitoring to keep them running smoothly. A true end-to-end solution, one that delivers visibility from handset to handse, is necessary to give service providers a complete view of both their mobile and fixed core networks. Only Empirix offers this capability."

Leveraging its heritage in voice and network assurance, UC Assurance is a holistic methodology for empowering network operators and enterprises to test UC applications in the pre-deployment stage and then maintain a consistent standard of quality as these applications evolve over time. Specifically, the Platform will include:

  • End-to-end predictive and proactive user experience management tools, including solutions capable of realistically representing the use of voice, video and data on a network;
  • Systems for active and passive testing and monitoring; and
  • Comprehensive visibility services for troubleshooting, isolating root causes for problems and actionable correlation analysis to ensure the network operates effectively and any issues are identified and resolved promptly, before they impact the user experience.

Two recent surveys sponsored by Empirix validate the need for carriers to conduct proactive end-to-end testing and monitoring in order to ensure a high-quality user experience. In results released today, a Harris Interactive survey targeting smartphone users in North America and Europe revealed that a majority of users experience problems when using multimedia on their smartphone, and nearly half of these people blame their mobile network providers for service issues. Additionally, in a survey conducted by Opus Research, concerns over issues such as network complexity and performance were found to be an impediment to the adoption of important social media tools in customer care centers. UC Assurance helps ensure network reliability and gives service providers the confidence to add services as needed to meet market demand without compromising quality.

About Empirix

Empirix is a market leader of service quality assurance solutions for comprehensive customer experience management and end-to-end communication analysis of mobile broadband and IP-based communications systems. The company offers a complete suite of products and services designed to address the quality and interoperability challenges posed by the increased use of mobile broadband, LTE (News - Alert), converged voice and unified communications in both IT and Telecom Environments. The world's largest communication service providers and enterprises depend on Empirix's proactive and predictive correlation solutions to assure the quality of their business-critical communication networks, resulting in greatly improved customer loyalty. Empirix is privately held and headquartered in Bedford, MA. For further information, please visit www.empirix.com.

Hammer, Hammer Edge, Hammer xCentrix, IPXPlorer, and Hammer Test Engine are trademarks or registered trademarks of Empirix Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

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