Unified Communications Industry News

TMCNet:  Vitrue raises $17 million in Series C funding round

[February 17, 2011]

Vitrue raises $17 million in Series C funding round

Feb 17, 2011 (Datamonitor Financial Deals Tracker via COMTEX) -- Vitrue, Inc., a US-based social media management software provider, has raised $17 million in Series C financing round led by Scale Venture Partners and Advent Venture Partners.

Existing investors General Catalyst Partners, Comcast Interactive and Dace Ventures also participated in the funding round.

Deal Value (US$ Million) 17 Deal Type Venture Finance Sub-Category Growth Capital/Expansion Deal Status Completed: 2011-02-17 Deal Participants Target (Company) Vitrue, Inc.

Deal Rationale The funding will allow Vitrue to expand its domestic office openings in seven markets that include New York, San Francisco, Dallas, Chicago, Detroit, Cincinnati and Los Angeles; three international office openings in London, Toronto and Singapore; hiring between 100 and 150 new employees; and for strategic product integration with major social media application partners.

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