PURE Launches FlowSongs, a Unique Cloud-Based Music Service, at CES 2011
(Market Wire Via Acquire Media NewsEdge) LAS VEGAS, NV -- (MARKET WIRE) -- 01/05/11 --
PURE (South Hall #36249), the global leader in digital and internet-connected radios, today announces new digital content services to enhance its line of Flow-based radios, including the unique, FlowSongs cloud-based music service that allows the user to buy music direct from their radio and the company's premier Lounge iPhone app.
"Our new FlowSongs service creates a bridge between radio and the ability to own that music at the point of hearing it," said Charles Bellfield, general manager for PURE North America. "As the first cloud-based service of its kind to receive overwhelming support from the music industry, we believe FlowSongs, in addition to our other current and upcoming digital content services, will encourage consumers to rediscover radio."
FlowSongs -- 'buy music direct from your radio'
PURE is giving music enthusiasts instant gratification like never before -- hear a track, like it and now BUY it, all within a single interface. FlowSongs is a brand new cloud-based music service that allows users to tag tracks playing on any FM or internet radio station and simultaneously buy them directly from any PURE radio with built-in Flow technology. Then, users can stream their purchases at the touch of a button -- without having to switch on a computer. Additionally, tracks can be downloaded in a high-quality MP3 format to a PC or Mac and added to the user's music collection, or uploaded onto an iPod® or other MP3 player. The days of rushing to write down an artist and song name to purchase at a later time are now over.
To access the FlowSongs service, users simply register any Flow radio on PURE's radio and media portal, the Lounge (www.thelounge.com), then open a Lounge Account using a credit or debit card. Purchased tracks are then stored on the Lounge and can be streamed from any PURE radio with Flow technology. In addition, consumers can use the Lounge to stream tracks and organize them into playlists, customizing the music experience one track at a time.
FlowSongs will be available as a public beta in North America in spring 2011. Tracks will be individually priced usually between $0.99 - $1.49 depending on the publisher, in line with other major services. From the point of opening the Lounge Account, the user receives a free 90 day trial subscription to FlowSongs allowing them to tag as many tracks as they like although credit is required in the user's account in order to purchase tracks. After a trial period, the user can continue to use FlowSongs for an annual subscription of $5.99, enabling them to identify an unlimited number of tracks as well as purchase tracks (as long as the user's Lounge Account is topped up with credit) for a further twelve months. The Lounge Account balance can be checked and updated at any time on the radio or online via the Lounge.
The Lounge iPhone app -- music on the move
To further enhance the Lounge experience when on the move, PURE has developed the Lounge app on iTunes®. Now iPhone, iPod Touch and iPad® users can listen to a world of local, national and global radio content, including internet radio, podcasts and over 80 ambient PURE Sounds to stimulate, inspire and relax. Users will also have access to the Lounge's powerful and easy-to-use search filters to find the content they want.
Additionally, current Lounge users will be able to import their established Lounge settings to listen to their previously saved favorites on the Lounge app just as they are on thelounge.com or on any PURE radio with Flow technology.
The Lounge app is available now through the Apple iTunes App Store for $4.99.
PURE's line of internet-connected radio products is available for purchase available via http://store.pure.com. For further product information, please visit www.PURE.com/cespress. To set up a meeting time during the show, email PUREUSA@lewispr.com.
About PURE USPURE is the global leader in digital and internet-connected radios. With a radio for every lifestyle, PURE products and services connect consumers to their digital audio content of their choice through innovative design, unmatched performance and ease of use. Every Internet-connected PURE radio includes access to the PURE Lounge, a customized radio and media portal that enables users to personalize their radio content. PURE has the largest dedicated radio development team in the world and the latest innovations from parent company Imagination Technologies PLC. For more information please visit www.PURE.com or email pureUSA@pure.com.
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