Digicel Introduces New Brand Promise, "The Bigger, Better Network"
(Market Wire Via Thomson Dialog NewsEdge) KINGSTON, JAMAICA, February 20 / MARKET WIRE/ --
Digicel Group, the fastest-growing mobile
telecommunications company in the Caribbean and new entrant into the
Central American market, today introduced a new brand promise: "The Bigger,
Better Network." The brand tagline marks a defining moment for Digicel,
reinforcing the company's ability to rapidly build state-of-the-art
wireless networks, dramatically lower mobile prices and provide customers
superior world-class network coverage across all 23 markets.
The tagline also signifies Digicel's first-class networks with close to
100% population coverage and unparalleled ability to introduce exciting,
new technology innovations to communities that never before had mobile
service. Since Digicel initially launched in Jamaica in 2001, the company
has experienced tremendous growth to date, significantly increasing mobile
penetration rates and network population coverage across the Caribbean. In
Jamaica, mobile penetration has climbed from 10% in 2001 to now more than
Digicel has played a pivotal role in mobile pricing and penetration rates
in both Haiti and El Salvador. Since launching in May 2006, prices have
dropped dramatically in Haiti with a 20 percent decrease in local and fixed
calls. In this same period, mobile penetration rates have risen from three
percent to 35 percent. Digicel built Haiti's GSM network in just six
months. In El Salvador, Digicel also increased its population coverage by
20 percent in just six months, achieving 95 percent coverage to reach
communities previously underserved by competitors.
In addition to increasing mobile penetration in Haiti and El Salvador,
Digicel has also impacted mobile penetration in Trinidad and Tobago.
According to a recent study by the United Nations Conference on Trade and
Development (UNCTAD), Trinidad and Tobago is listed as one of the countries
benefiting from access to mobile telecommunications. Following the
introduction of mobile competition in this market, UNCTAD cited a
significant increase in mobile penetration rising from 27 percent in 2002
to 124 percent in 2006.
"Digicel's new tagline, 'The Bigger, Better Network,' is a clear
description of the quality and coverage of our networks and reaffirms our
ability to introduce exciting, new first-to-market technology innovations
such as GPRS and WiMAX wireless broadband," said Brian Finn, Commercial
Director, Digicel Group. "We remain passionate about our promise to provide
the best mobile phone service to all of our customers."
According to Finn, the tagline also reflects Digicel's state-of-the-art
infrastructure investments and solid partnerships with world leaders in GSM
technology, GPRS, CDMA and Wireless Broadband. Digicel has rapidly built
GSM networks that enable important technology advances as well as reliable,
superior coverage. The company was the first GSM operator in the Caribbean
to simultaneously offer CDMA roaming.
In 2007, Digicel recorded more than six million customers and a total
investment exceeding US $1.9 billion in addition to launching new business
operations in Suriname, Guyana and El Salvador. Digicel was also awarded a
mobile license to operate a GSM network in the British Virgin Islands.
Since its launch in 2001, Digicel has become the fastest-growing wireless
telecommunications operator in the Caribbean. After seven years, Digicel
is renowned for competitive rates, unbeatable coverage, superior customer
care, a wide variety of products and services, and state-of-the-art
handsets. It is the largest GSM operator in the region with more than six
million customers. By offering innovative wireless services and community
support, Digicel has become a leading brand in the Caribbean and has placed
the region at the cutting-edge of wireless communications.
Digicel is incorporated in Bermuda and has operations in 23 markets,
including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire,
Cura?ao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada,
Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St Kitts & Nevis, St.
Lucia, St. Vincent & the Grenadines, Suriname Trinidad & Tobago and Turks &
Caicos. Digicel also has coverage in St. Martin and St. Barths.
The company is the lead sponsor of Caribbean sports teams including the
West Indies Cricket Team, Special Olympics teams across the Caribbean and
is title sponsor of the Digicel Caribbean Football Union Cup and the Copa
De Naciones, the Caribbean and Central American qualifiers to the CONCACAF
Gold Cup. For more information on Digicel, please visit
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Head of Group Public Relations, Digicel
+1 (876) 361 2852 (Jamaica)Maureen.Rabbitt@digicelgroup.com
Cohn & Wolfe for Digicel
+1 (212) 798 9804 (New York)Dacrie_brooks@cohnwolfe.com
Copyright ? 2008 Market Wire, Incorporated
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