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FaceTime: The Power to Control Communications


August 30, 2010

(Editor’s Note: This article refers to a video interview shot in San Jose as part of unified communications’s “On the Road” video series. To view the entire library of videos from Road Shows and other industry shows, as well as product demos and interviews in our in-house studio, visit the unified communications Videos home page.)


Companies in a wide range of industries need to be able to control communications on a variety of channels – but how do they accomplish this cost effectively? To get an idea, TMC’s Rich Tehrani talked with Kailash Ambiwani, president and CEO of FaceTime. Their conversation was captured in this video.

FaceTime is a company that provides solutions that allow organizations to enable new forms of communication. 10 years ago communication was about e-mail and telephone. 

Today, it is IM, social networking, blogs, email, voice, etc., which makes for a very complex environment. Solutions from FaceTime allow the company to get their arms around the communications platform and will ensure the communications policy is enforced across every channel.In essence, it is very difficult to manage communications use across all of these channels. This is the secret sauce for FaceTime. Its solutions allow the company to do compliance, network monitoring, etc. to protect against security threats. FaceTime has partnerships with platform providers to provide solutions; some are encrypted and we have technology to manage that. 

For companies serving these enterprises, they recognize that compliance and management security are important. Especially in specific industries were SOX, HIPPA, etc. apply. It is very important to have control.“Beyond regulations to corporate relevance, you want to make sure that you don’t have confidential information going in or coming out,” said Ambiwani. “You want to make sure that you can track what people are doing on these networks and that is what we enable.”

As for what is next for FaceTime? The company just announced social networking capabilities, which will allow clients to monitor and manage what employees are doing on Facebook, LinkedIn and Twitter, given their importance now to the enterprise. With FaceTime, clients can ensure the right time of usage is going on.


Susan J. Campbell is a contributing editor for unified communications and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Erin Harrison




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