ClearOne to Offer NetStreams Branded Residential Products Directly

ClearOne will now offer its NetStreams branded residential products directly to qualified dealers in the United States.

Qualified dealers do not have to purchase NetStreams residential products through distribution anymore. The announcement is a way for ClearOne (News - Alert) to strengthen its business relationship with NetStreams dealers while addressing changes in a rapidly evolving marketplace.

The shift from a 2-tier distribution sales model to direct sales to qualified resellers is a proven way of supplementing the benefits for both integrators and end customers as it reduces the lines of communication for pre- and post-sales support, as well as streamlining product fulfillment.

ClearOne took the following steps to initiate the transition:

Recruited and trained independent manufacturer's representatives to work with NetStreams Residential Dealers to assist in the building and support of their business.

Set up internal Technical Sales team to assist qualified dealers with presales and post sales technical support, system design, product education, system quotes and on-site services.

Re-invented and enhanced its dealer training program.

Buzz Goddard, vice president Worldwide Residential Sales, said the company was happy with the new business relationships with the residential electronic systems integrator, as the sales initiative reflected their belief that system integrators are key to the successful sale and installation of NetStreams' products.

Goddard added that with the NetStreams sales and support team’s help they could maximize their ability to effectively bring NetStreams solutions to the end user.

Vinti Vaid is a contributing editor for TMCnet. To read more of Vinti's articles, please visit her columnist page.

http://news.thomasnet.com/companystory/ClearOne-Announces-Direct-Residential-Dealer-Program-for-NetStreams-Branded-Residential-Products-834355