Unified Communications Featured Article

Yankee Trails World Travel Increases Fuel Efficiency with MiX Telematics' Proprietary DBM Solution


March 12, 2010

MiX Telematics, a global provider of vehicle tracking and fleet-management solutions, has successfully integrated its proprietary Driver Behavior Modification solution for Yankee Trails World Travel.

 
Northeastern United States company Yankee Trails World Travel is a charter bus company. Stephen Tobin, president at Yankee Trails, said that when the company was ready to upgrade its driver tracking program, it spoke to several companies who had similar GPS tracking applications.
 
Tobin said that some companies offered a few more bells and whistles, but overall, the front-end technology and web applications gave the company the same kind of data.
 
“However, we found that MiX Telematics’ DBM solution goes far beyond GPS technology by giving us real-time driver braking, acceleration and idling information that we can immediately address with the driver, as it’s happening.”
 
With the MiX’s DBM solution, Yankee Trails has been able to increase its fuel efficiency, improve driver behavior via a positive incentive program, and also enhance the growing company’s payroll challenges.
 
DBM enables Yankee Trails to pinpoint the location of any coach in real-time, and also observe the operators driving habits, such as speeding, harsh acceleration, hard braking and excessive idling.
 
“Once we installed our In-Vehicle Monitoring System (IVMS) in each Yankee Trails motorcoach and set up our DBM program, we could observe the driving habits of each operator and provide real-time, actionable reports to Yankee Trails’ management team,” said Brian McCoy, vice president of sales and marketing at MiX Telematics North America.
 
The front end portion of MiX's DBM solution includes all of the technology a company needs to visually observe each route, while the back end part of DBM includes a dedicated team of analysts who monitor the information being recorded by IVMS technology and create real-time actionable reports. Yankee Trails can use these reports to consult and train their operators to improve their driving behaviour, said company officials.
 
Additionally, Yankee Trails also saw the real-time data that MiX was providing as an opportunity to create a Positive Reinforcement Driver Incentive program. Plus, Yankee Trails has also adapted MiX's DBM solution to help solve their payroll challenges.
 
 
“Having MiX feed us real-time data about our drivers' behavior has created a whole new way of doing business for our company. Not only can we now reward good driving habits and pinpoint bad ones, but we've developed a more reliable payroll system,” Tobin said.

Anshu Shrivastava is a contributing editor for unified communications. To read more of Anshu’s articles, please visit her columnist page.

Edited by Marisa Torrieri




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