Unified Communications Featured Article

Rich Communication Suite Subscribers to Hit 7.3 Million in 2011: Report


March 01, 2010

Infonetics Research, premier international market research and consulting firm specializing in data networking and telecom, released a new market forecast and analysis report, which predicts that there will be 7.3 million Rich Communication Suite subscribers, mostly in Western Europe and Asia Pacific.

 
According to the report, “Rich Communications Suite Services, Devices, and Subscribers, there will be a small, but growing number of RCS in North America.
 
RCS, an industry effort focused on the use of IP Multimedia Subsystem for providing mobile phone communication services, unifies the communications experience by tying together presence, voice, chat, and multimedia services over IP multimedia subsystem  networks, first for mobile networks and later extending to fixed-line capabilities.
 
The core features of RCS include enriched calling (sharing videos, images, and other multimedia during a voice call), enhanced messaging (e.g., multimedia, chat, and file transfer messaging), and the enhanced phonebook, which adds service capabilities to the mobile phone network address book.
 
Experts in the market say that the network address book will play a pivotal role in the success of RCS; future capabilities such as auto-populating from diverse sources (LinkedIn, Facebook, MS Outlook, etc.) will enable increased communications across multiple media.
 
According to Diane Myers, Infonetics Research's directing analyst for service provider VoIP and IMS, a positive progress is being made in achieving interoperability among operators, since the commercial launch of Rich Communication Suite services in 2010.
 
“Western Europe leads the way, with the first commercial deployments of RCS occurring in 2010 in France, led by Bouygues Télécom, Orange, and SFR,” Myers said. “Asia Pacific also will see pockets of RCS commercial trials and deployments in 2010, starting in Japan and South Korea.”
 
The report also predicted that RCS subscriber growth will ramp at explosive triple-digit percentages annually through 2014 as RCS becomes widely available on 3G devices and more mobile operators achieve interoperability.
 
It also offers worldwide and regional forecasts through 2014 for RCS subscribers; RCS service provider revenue and average revenue per user; and revenue, licenses, units, and average selling prices for RCS mobile phones and RCS user clients.
 
Those interested can check on the new RCS report which provides in-depth market analysis by region, launch activity, market trials, market drivers and challenges, planned services and applications, and customizable pivot tables and charts for ad hoc data comparisons and analysis.
 

Jyothi Shanbhag is a contributing editor for unified communications. To read more of Jyothi's articles, please visit her columnist page.

Edited by Amy Tierney




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