Flimp Media Video App Lets Employers Communicate
December 01, 2009
A new online video communications application from Flimp Media enables insurers and employers to communicate insurance and health care related benefits to large employee populations. Flimp Media develops on-demand solutions for video marketing, communications and sales that enable non-technical users to create, distribute, track and measure video landing pages, video sales brochures and video email communications.
The video communications application from Flimp Media, titled “FLIMP,” is used by workplace insurance providers and intermediaries to educate and enroll employees in benefits programs using interactive video landing pages. The Flimp video landing pages are delivered by email and track and report detailed viewer engagement and responses.
Such pages, called “flimps” can be created by marketers without any programming or IT resources. The flimps are thus a cost effective method for employers to communicate complex information about benefits programs, measure results, and reduce in print related costs and environmental waste.
According to TJ Gibb, National Practice Leader for Humana Specialty Benefits, it is difficult to quickly and cost effectively execute voluntary benefits enrollment programs for large employee populations across multiple geographic locations.
Since Flimp combines the advantages of compelling audiovisual messaging with detailed viewer tracking and reporting of results, it is an important component of workplace benefits communications. The flimp video landing page communications include links to printable PDFs, flexible web forms and responsive calls-to-action.
And, the flimps generate 65 percent engagement rates and an average response rate of more than 32 percent which is significantly higher when compared to traditional print or static email communications.
Flimp Media used its proprietary drag and drop flash landing page technology to develop a series of custom branded, trackable video landing pages about the enrollment process and related benefits products which were delivered to 6,500 employees through email. This generated detailed viewer engagement and response reporting for the School District. The School District has since reported an increase in participation in their flexible spending accounts by more than 22 percent.
According to Wayne Wall, CEO of Flimp Media, Inc., Flimp videosites are perfect for workplace benefits enrollment, as they are measurable, inexpensive and more engaging than traditional mailings of print brochures or static emails. An on-demand software-as-a-service, or “SaaS,” application, Flimp enables non-technical marketers to create, edit, distribute and track customized video and rich media landing pages without any programming or analytics plug-ins. A drag and drop graphical user interface is used to create high quality flash video landing pages.
Calvin Azuri is a contributing editor for unified communications. To read more of Calvin’s articles, please visit his columnist page.
Edited by Kelly McGuire