AT&T Supports Text Messaging Campaign, Helps Hungry Kids
January 13, 2009
AT&T, a premier communications holding company together with Share Our Strength, a national organization working to make sure no kid in America grows up hungry, is all set to launch a nationwide employee food drive in 32 cities of United States.
A campaign called “Operation No Kid Hungry” is organised to help end childhood hunger and encourage Americans to hold food drives. Between now and March 1, subscribers of all major wireless carriers can donate $5 to Share Our Strength by text messaging "SHARE" to 20222.
AT&T will partner in this noble cause by matching the donations up to $100,000.
"As a proud participating sponsor of this Share Our Strength program, we are pleased to offer AT&T's expansive resources -- our vast network of wireless subscribers, 300,000 employees and dedicated AT&T Pioneer volunteers -- as part of a greater effort toward eliminating childhood hunger," said Ralph de la Vega, president and chief executive officer of AT&T Mobility and Consumer Markets. "Every text counts."
All funds raised will support Share Our Strength's national work to end childhood hunger, which finds ways to feed the hungry in communities, funds the most effective anti-hunger organizations in each state, and makes the most of state, federal, and local resources.
This national text-donation campaign is made possible through the Mobile Giving Foundation to help more than 12 million children in the United States.
"We've seen a dramatic jump in the need for food assistance in the last six months," said Bill Shore, founder and executive director of Share Our Strength. "Some food pantries we fund had a 40- to 50-percent increase in demand -- much of it from working families and people seeking help for the first time."
The AT&T food drive has already started in Atlanta; Chicago; Dallas; Hartford, Conn.; Sacramento, Calif.; and Washington, D.C. The remaining 26 cities will launch their food drives on January 19.
Share Our Strength in response to President-elect Obama pledged to end childhood hunger by 2015 during his presidential campaign, is asking people to send a text donation and hold food drives to help feed those in need.
Jyothi Shanbhag is a contributing editor for unified communications. To read more of Jyothi's articles, please visit her columnist page.
Edited by Jessica Kostek