Unified Communications Featured Article

Telestax Joins BroadSoft Ecosystem

By Paula Bernier
Executive Editor, TMC

Unified communications solutions provider BroadSoft over the years has built a strong service provider partner program. This impressive army of CSP (News - Alert) go-to-market partners is a key reason why Cisco decided buy BroadSoft.

But CSPs aren’t BroadSoft’s (News - Alert) only allies. The company also has established an ecosystem of other suppliers with which its solutions are complementary. And recently it welcomed Telestax to that supplier community.

Restcomm’s Telestax has a communication platform as a service enablement solution. And it has created the related RestcommONE Marketplace of applications.

"Telestax's CPaaS marketplace allows Powered by BroadSoft service providers to find point solutions for their customer communication dilemmas, which is helping drive UCaaS seat growth," explained David Rosenthal, senior director of business development for BroadSoft.

The RestcommONE platform can be used to develop and deliver real-time messaging, video, and voice applications. And the RestcommONE Marketplace offers advanced WebRTC support, APIs and other resources, drag and drop tools for easy prototyping and deployment, and more.

BroadSoft sells unified communications solutions for business customers, and the company has been especially successful with microbusinesses and SMBs, Mark Straton, vice president of product marketing and influencer relations, told me last week at BroadSoft Connections in Arizona.

Service providers such as AT&T, BT, Comcast, Telstra, Verizon, and Vodafone (News - Alert) sell BroadSoft-powered services. IHS Markit in January 2017 named BroadSoft the global unified communications as a service platform leader, with 38 percent of the total worldwide UCaaS seats running on its platform.

Of course, Cisco (News - Alert) already offers an array of unified communications solutions, like HCS, Spark, and WebEx. But the BroadSoft deal will give it another proven, popular UC platform – and one that is more scalable on the low end yet still suitable for large deployments.

"Together, Cisco and BroadSoft will deliver a robust suite of collaboration capabilities across every market segment," said Rowan Trollope, senior vice president and general manager of Cisco's Applications Business Group. "We believe that our combined offers, from Cisco's collaboration technology for enterprises to BroadSoft's suite for small and medium businesses delivered through service providers will give customers more choice and flexibility."