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West UC Unveils WE-Com


April 24, 2017

West UC this spring introduced an offering called WE-Com through which it creates customized transactional websites for its channel partners who serve small and medium business end users.

The company provides design expertise and technical support to channel partners, which select the colors, fonts, and logos they want to leverage online. This is built as an extension to partners’ websites, but provides one look and feel on the partners’ website from beginning to end, said Shelby Cooper, vice president of wholesale sales and support at West UC.

“It’s a huge differentiator for us,” he said.

Cooper said he’s not aware of any other unified communications solution provider doing this kind of thing for its partners. Some of West UC’s competitors direct end users from their partners’ websites to their own websites, he added. But the way West UC does it, he said, channel partners get to build their own brands.

West UC collects a nominal setup fee for this service, but partners can easily earn that back if they reach very reasonable sales goals, Cooper added. The goal is not to “nickel and dime those partners,” he explained, it’s to enable them to have more success with customers and prospects.

In other recent news from West UC, the company is now offering Cisco Cloud Connected Audio for collaboration. And earlier this year it launched Spacial Dolby HD audio.

West UC provides the former in both a service provider model and reseller model.  That way, if the entity is already a Cisco partner, it can be a dual partner and buy only the audio piece.

As for the HD Dolby solution, Cooper explained this provides a counterbalance to the free and low-quality products on the market by delivering a very high-end experience. This HD Dolby solution, which employs a proprietary codec, delivers great quality for voice, he said.

“It changes the entire dynamic of the call,” he said. “It’s really cleaning up the voice spectacularly.”




Edited by Alicia Young




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