BroadSoft Reports Good Growth in 2016, 4Q
BroadSoft just announced that it ended 2016 with its first-ever greater than $100 million revenue and billings quarter. The unified communications software-as-a-service company, whose total revenue last year was $341 million, also revealed it had 22 percent revenue growth between 2015 and 2016.
“We are very pleased with our performance in 2016 as we successfully executed against our strategic and financial objectives for the year,” said BroadSoft President and CEO Michael Tessler. “We worked closely with several of our major service provider partners as they launched significant new service offerings based on our platform. In addition, we made a big leap forward in product innovation with the introduction of our BroadSoft Business suite of applications.”
The BroadSoft Business suite of applications includes a portfolio of cloud PBX, unified communications, team collaboration, and contact center applications. That includes the CC-One integrated solution for contact center operations that the company introduced in November.
“Today’s workforce is overwhelmed by information, messages and notifications from dozens of business applications that do not connect with one another,” said Taher Behbehani, chief digital and marketing officer. “BroadSoft Business addresses this challenge by integrating multiple core business applications and communications within a single cloud platform so that individuals, teams and organizations can work smarter.”
A 2015 BroadSoft survey indicates UC’s cloud market share will increase six fold by 2020, when it’s expected to reach 41 percent. The company adds that cloud-based UC is poised to grow by more than seven times in the mid-market arena.
IHS Markit in January 2017 named BroadSoft Inc. the global UCaaS platform leader, with 38 percent of the total worldwide UCaaS seats running on its platform. Many of the large service providers rely on the BroadSoft platform to power their UC services.
But last year’s Gartner Magic Quadrant for Unified Communications as a Service, Worldwide, says BT, RingCentral, 8x8, West, and Fuze are the unified communications as a service leaders. Gartner put Microsoft, Google, Verizon, AT&T, and NTT Communications (Arkadin) in the UCaaS challengers quadrant. Interoute, ShoreTel, and Star2Star are considered niche UCaaS players. And Gartner considers Mitel, Orange Business Services, and Vonage as the UCaaS industry’s visionaries.