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Amazon Joining Unified Communications Industry


February 22, 2017

Last week, Amazon, a company generally known for online retail, announced its foray into the world of unified communications with the introduction of Amazon Chime. Chime is a business facing platform for unified communications that allows for video and audio meetings, conference calls, and presentations.

Much the same way that Amazon gained immense popularity through its convenience and simplicity, early reports suggest that Chime is doing the same. The platform already has simple but sophisticated desktop and mobile applications, and all meetings and calls are facilitated through these programs. This means that there are no additional codes or PINs needed to join meetings, something that many users of other programs have tagged as pet peeves.

The virtual meeting room also comes with an interactive roster, something that has been lacking from other, similar services. This allows users to pinpoint exactly where annoying background noise is coming from, or when new users join the call or drop out. These are all things that customers have reported as missing from other unified communications solutions, and Amazon has made their feedback a central part of the development of Chime.

“It’s pretty hard to find people who actually like the technology they use for meetings today. Most meeting applications or services are hard to use, deliver bad audio and video, require constant switching between multiple tools to do everything they want, and are way too expensive,” said Gene Farrell, Vice President, Enterprise Applications, AWS. “Amazon Chime delivers frustration-free meetings, allowing users to be productive from anywhere. And with no ongoing maintenance or management fees, Amazon Chime is a great choice for companies that are looking for a solution to meetings that their employees will love to use.”

Ever since its inception, Amazon has built its reputation around being the most easy to use, customer-friendly option on the market. That approach is continuing in the unified communications department with the release of Amazon Chime. It is clear that Amazon has paid attention to the issues that customers have had with other platforms, and has made a concerted effort to remedy them in its own platform. It will be interesting to see how many businesses pivot away from their current unified communications provider and adopt Amazon Chime.




Edited by Alicia Young




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