Microsoft Launches Kaizala for Improved UC
Mobility is quickly becoming a necessity in every job setting around the world. Whether you’re an accountant in the U.S., a contact center worker in India, or a marketer in China, being able to work on the go is imperative. With this necessity comes an even greater need; it is essential for unified communications (UC) technology to advance quickly so that collaboration isn’t diminished due to the mobile workforce. Too often, employees are kept from working effectively because they do not have the UC tools in place to communicate with their coworkers, no matter where they are or what device they’re using.
The most recent company to tackle this problem is Microsoft. The tech giant recently announced the launch of its new productivity app, Kaizala. After a full year of testing in India, the app has now been released in Kenya.
Kaizala is a UC chat app designed specifically for mobile business use because it helps track employees and brings the entire team into one communication platform. The app can host over one million people in a group, but confusion and chaos is kept to a minimum due to the app’s organizational attributes. For one, the group administrators can select the people they would like to talk with, ensuring that no one receives unnecessary messages. The chat app also has “action cards” that can be used to track different things from polls, surveys, business reminders, feedback forms and announcements. Thousands of users can respond to one request (on the card) without flooding the interface.
Rajiv Kumar, General Manager, Office Productivity Group at Microsoft India Development Centre said, “It is as simple as chat but it is super powerful in terms of helping you run your organization.”
Kaizala is targeted primarily at India, China and countries in Africa because of the mobile-first mindset in those areas. Kumar explained, “In the developed world people talk about desktop and phone in the same sentence. But in this part of the world it is about just a phone. And if you look at the numbers we are already looking at billions of people who only have this device as a computing device…So we have to rethink and re-imagine productivity for mobile only. It can't be just take what we built for the desktop and bring it on phone, because then it will not work.”
With any luck, Microsoft may have found the key to running a successful mobile workforce in these areas.
Edited by Stefania Viscusi