Unified Communications Featured Article

Fusion a Factor in Cloud Bound Retail Vertical

By Maurice Nagle
Web Editor

The retail vertical can be a tricky one to navigate, as it represents myriad of different challenges than the enterprise, but when the proper strategy is implemented this low hanging fruit is ripe for the taking. Fusion is finding great success in the space, announcing that a chain of Asian-inspired restaurants has signed on with the cloud services provider.

Russell P. Markman, Fusion's President of Business Services exclaimed, “From its start, 'only the best' has been this rapidly expanding restaurant chain's commitment to its growing base of loyal customers. The chain was seeking a communications partner that shared its focus on service excellence to support the organization in its plans to deliver on its simple formula for success as it grew nationally. We're pleased that the chain found that partner in Fusion, with our advanced, yet easy to use cloud communications solution, 24 x 7 x 365 live, experienced technical support, and powerful administrative tools for real-time centralized management control.”

The restaurant is a chain building out its presence in the Western U.S. on its healthy cuisine at affordable prices, and it needed a partner

prepared to propel its scaling efforts. The Asian-inspired restaurants are expecting to reach the national stage, surpassing 1,000 locations over the next five years. With such expanded presence, it is important to have a robust administrative portal as well as a centralized communications platform – exactly what it found in Fusion.

“Fusion is looking forward to growing with this organization as it expands across the U.S., and we anticipate generating approximately $2 million in revenue over five years from this work. We also expect that the specialized solutions we've built for the retail industry will continue to help us grow in this large and growing market,” Markman continued to note.

At the time of this writing, Fusion has already linked 40 locations, with more underway.

The cloud offers an avenue for geographically dispersed operations to unite under one, easy to use platform. Providing for increased productivity, collaboration and communication, it is transforming operations. And now, Fusion is finding success introducing what it can do to the retail vertical market.