Unified Communications Featured Article

West IP Communications and InterCall Rebrand Under West in Asia Pacific Region

By Frank Griffin
Contributing Writer

The Asia-Pacific region is experiencing the fastest growth in terms of information and communication technologies adoption globally. This has led the biggest service providers in the segment to establish branches throughout the region in order to capitalize on this growth. The rebranding of InterCall (News - Alert) and West IP Communications services and solutions to "West" in the Asia Pacific region highlights this very point. This process is a continuation of the company's expansion and rebranding that began in North America in 2015, and now has concluded in Asia.

As new communications channels, capabilities and choices enter the marketplace for how businesses and consumers collaborate, connect and transact, enterprise technology must evolve and adapt. Failing to capitalize on the promise of these emerging technologies, as well as the advantages they provide will result in late adopters falling behind.

According to West Corporation, which provides technology enabled communication services, delivering reliable, scalable and productive communications is key to give enterprises the solutions they need in today's ever-changing digital ecosystem.

By bringing together West Corporation and InterCall together in the Asia-Pacific region, it will allow the company to address the overwhelming communications needs this highly populated region of the world will demand as they continue their digital transformation and look for a provider to identify their business and communications needs and solve them with best-in-class solutions.

"Consolidating the portfolios of InterCall and West IP Communications (News - Alert) under the West name positions West as a global leader in the delivery of mission-critical communications solutions and world-class support for organizations looking to streamline their networks and collaboration processes," said Shaun Wormald, West’s Senior Director, Unified Communications (News - Alert) Services, Asia Pacific.

West provides scalable, flexible communications solutions by combining market-leading systems, processes and services. This includes unified communications focusing on conferencing and collaboration, digital media services, managed voice services and network services with the goal of streamlining communications and improving collaboration. Some of the other solutions West provides include, safety, interactive, specialized agent and telecom services.

According to MarketsandMarkets, the Unified communication as a Service (UcaaS) market is set to grow to $24.88 billion by 2020, which represents a compound annual growth rate (CAGR) of 10.5 percent from 2015. And the Asia-Pacific region will experience the fastest growth even though North America will still have the biggest market share. As West continues to increase its presence in the region, it will be well positioned to take advantage of what will take place in the UC market in the next four years.