Unified Communications Featured Article

Vonage Named Visionary in Gartner Magic Quadrant Study

By Alicia Young
Web Editor

When a company like Gartner (News - Alert) recognizes you for having potential, everyone takes notice. That’s why it’s such a huge deal for Vonage that it has been named a Visionary in the 2016 Magic Quadrant for Unified Communications (News - Alert) as a Service, Worldwide.

The study offers four different rankings that provide insight into what a company is doing well and how it can be improved. Leaders, the first ranking, execute well against their current vision and are well positioned for the future. Challengers, the second ranking, execute well today or may dominate in a large portion, but do not currently demonstrate an understanding of market direction. Meanwhile, the Visionaries, who come in a close third to Challengers, understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Vonage (News - Alert) has been labeled as a Visionary, and rightfully so given the number of Unified Communications as a Service (UCaaS) solutions they have created in order to meet the growing communications needs of businesses of all sizes. Some of these solutions include the ability to deploy large customers with QoS guarantees, offering them strong UCaaS functionality; strong project management with its backoffice account management platform Zeus; and customer support capabilities. Like a true Visionary, the company has successfully integrated multiple acquisitions and is fully focused on innovative ways to drive the future of cloud communications. It’s clear, beyond any doubt, that they understand where the market is going.

Alan Masarek, Vonage CEO, provided some insight into why he thinks the company was included in the Visionaries quadrant by saying, “Vonage's UCaaS solutions not only enable greater mobility, enhanced productivity and internal collaboration among an enterprise's employees, but the addition of CPaaS capabilities enables  companies to stay more closely connected to their customers. With relevant communication in real time, on any device and using whatever method customers choose - text, chat, social media or voice - a complete integration of the entire business communications value chain is where our vision for the future lies. This vision will be enabled by the fusion of UCaaS and CPaaS, resulting in better business outcomes for our customers.”

It’s clear from his response that Vonage has a vision for changing and bettering the market. Masarek also stated, “We believe to be included in the Visionaries quadrant is a testament to Vonage's vision to become the clear leader in cloud communications.” The company’s drive and innovative plans for the future are what landed it in the Visionary quadrant, and will likely take them even further. Who knows, in coming years, they may find themselves in the Leaders position.