Microsoft Purchase of LinkedIn Could Boost Its UC Saturation
For readers that frequent the pages of TMC, they probably know all about Microsoft’s decision to purchase LinkedIn for $26.2 billion. The story broke on Monday and has, in the span of three short days, become old hat. Ho hum; yet another purchase in the business world.
Or has it? This could be one of the biggest acquisitions in the world this year, and aside from it being just another transfer of ownership – something common in this reporting space and in business dealings overall – this transfer could offer something more.
The flip from LinkedIn ownership to the flag held by Microsoft CEO Satya Nadella, tech news bastion Livemint speculates, could have its roots in the formation of Microsoft’s unified communications (UC). Sure, Nadella’s behemoth already has Skype for Business, which is one of major UC software-service packages pundits can discuss. That software alone has established itself in businesses’ meeting rooms in every corner Microsoft’s operating region (see: everywhere), and that brief analysis does not even include the action of Skype proper in the suite of Office 365 deployments in enterprise halls and individual workspaces.
The development of UC with regard to LinkedIn could be an altogether different animal because it does more than just release a new product to the masses. Instead, it offers a host of potential users that could make Skype for Business their home, not to mention jumping to OneNote for their collaborative projects and to Azure for their cloud computing.
Livemint rightly points out that LinkedIn has more than 400 million users under its wings. Those users are loyal to its social platform. Furthermore, many of those users own their own small and midsize businesses, so they have an interest in communications, collaboration, and cloud usage applications that work well.
Microsoft can use the LinkedIn news feed to capture the attention of those users and help bring them over to the side of reliability and usability – or so Microsoft will have to convince them. If it can pull off the task, Nadella’s behemoth-less-$26.2 billion could make its purchase worthwhile and convert a number of burgeoning businesses to its own style of operation. Not all of them will turn into the next Microsoft, but they could become ingrained in the fabric that the Nadella crew has built.
Edited by Maurice Nagle