Fusion Flying High with TFB Acquisition
The acquisition process is a marathon of due diligence, courting and information gathering. When a worthy target is found, the choice will seem clear. Each merger or acquisition brings with it inherent risk, but some firms have made this an art form. Fusing companies together to expand offerings, market share and improve the bottom line is something Fusion does exceptionally well; and today’s announcement signals the close of a deal with serious growth potential moving forward.
Today, Fusion successfully completed the acquisition of Technology for Business Corporation (TFB) and all of its assets marking a declarative step into prominence in the contact center space. An area garnering a valuation of nearly five billion dollars; and with the purchase TFB’s distinguished list of Fortune 500 customers, healthcare organizations and government entities will be migrated to Fusion’s cloud platform opening access to up sell and cross selling opportunities.
Matt Rosen, Fusion’s CEO told TMC, “The Contact Center market is growing rapidly, and is expected to leap from $5 billion in 2015 to nearly $15 billion by 2020. With the increasing trend of on-premise contact centers migrating to the cloud, our acquisition of a leading edge Contact Center company, which developed a software platform that has the advanced features and reporting capabilities sought by the largest enterprises, places Fusion in a clear leadership position in this exploding market.”
A key component of the TFB addition is its open source development. It allows for systems integration and provides Fusion with powerful reporting to deliver wide-ranging business analytics. The TFB Contact Center software application improves the customer experience via full application integration, data and CRM integration as well as the above-mentioned reporting capability. And, it comes compliant to the demands of regulation from the healthcare vertical. In addition, the TFB and Fusion had been developing an integrated contact center solution with an expectation of launch by the end of April.
Rosen noted in the announcement, “With the acquisition of TFB, we believe that Fusion is now the only cloud services provider delivering a powerful all-in-one enterprise solution that integrates enhanced Contact Center features with cloud-based voice and UC, connectivity to the cloud, and a comprehensive suite of cloud solutions that includes security, managed network services and cloud computing.”
Edited by Stefania Viscusi