Mitel Overhauls Hospitality Partner Program

Hospitality communications provider Mitel (News - Alert) has announced a new and more comprehensive update to its Hospitality authorizedPARTNER program.

The move comes on the heels of the company’s acquisition of TigerTMS. Mitel said the acquisition and the latest offering was an attempt to help the hospitality industry adapt to new changes in communications.

“For years, the IT requirements of the hospitality industry remained largely unchanged with the phone, the TV and the front desk as the primary guest interfaces. The mass availability of cloud communications and mobile devices however has radically changed the hotel experience for guests and operators," Mitel chief sales officer Graham Bevington said. "Our Hospitality authorizedPARTNER program is designed to address that changing landscape, providing a specialty focus within our Channel Partner (News - Alert) community to help them successfully fulfil new customer expectations."

The program recognizes partners for a number of abilities, including the number of certified technicians, relationships with customers, number of customer references and technical expertise. Mitel’s Hospitality authorizedPARTNER divides its partners into three tracks: Expert, Advanced and Basic.

These kinds of programs are common in the tech industry. While Mitel can create the software, it’s partners like Pinnacle Communications can do a lot of the leg work of installing and configuring its solutions.

Mitel’s partners see the program as giving them extra credibility.

"We welcome Mitel's new Hospitality authorizedPARTNER Program and its focus on refining, expanding and growing the program," Pinnacle president David Dorough said.  "The new channel partner program allows for validation of Pinnacle's extensive capabilities with the new distinction levels which for the first time require verified references, Cloud service deliveries, and expanded technical certifications."

Hospitality is highly seasonal and subject to the fluctuations in the economy. The industry has to do everything to please customers, and new technology is one way they can make sure the guest experience runs as smoothly as possible.


Edited by Dominick Sorrentino